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CAR-Research XRM Integrates Voice Notes into CRM Solution

July 26, 2011

HOUSTON CAR-Research XRM announced it has integrated voice notes technology into its CRM. The integrated voice notes will allow a dealership’s sales or service personnel to quickly update sales and service opportunities in the CRM at anytime and from any place, according to Car-Research XRM.

Users can leave a voice note at the end of a call, which is then automatically converted from voice to text and attached as an event in the customer history file in the CAR-Research CRM module. 

“Giving a sales or service team member at a dealership the ability to have automated voice-to-text note capability is a huge advance in efficiency and time management in our industry,” said Kurt Kubickim, vice president of marketing for CAR-Research XRM. “Many auto dealers struggle with getting staff members to log information into the CRM tool and now we have removed that barrier. Voice Notes provides what our dealers have been asking for; a simple and effective process in 'unchaining' their staff from the computer.”

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