LAKE SUCCESS, N.Y. — DealerTrack announced that it has completed the acquisition of substantially all of the assets of eCarList. The agreement to acquire the auto dealer inventory management provider was announced on May 25, 2011.

eCarList provides inventory management and online marketing tools, enabling dealers to appraise, price, and merchandise vehicle inventory online in real-time. The company’s solutions and services are now part of the DealerTrack Inventory Solutions Group, which includes inventory management, inventory distribution, vehicle appraisal and pricing tools, mobile software, dealership health reporting, CRM, custom Web design, and digital marketing solutions.

“The combination of DealerTrack AAX’s analytical and vehicle performance reporting tools along with eCarList’s innovative merchandising solutions will help dealerships more effectively market vehicles and improve the profitability of their new- and used-vehicle sales,” said Mark O’Neil, chairman and CEO of DealerTrack.

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