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Demand for Vehicle Safety Technology Increases, Study Reveals

January 10, 2012

NEW YORK — A global study by Accenture revealed that there is growing demand for automated driver-assistance and traffic-avoidance technologies.

In a study of in-vehicle infotainment (IVI), Accenture surveyed 7,000 drivers in seven countries and found that among the safety technologies currently offered, 91 percent of respondents wanted lane-changing/blind- spot warning system

When asked about future technologies, 83 percent of respondents said they would like to have in-vehicle technologies that can automatically contact a vehicle recovery organization when their vehicle breaks down, according to the study. Of those surveyed, 75 percent said they want a system that automatically calls the nearest emergency center if a crash were to occur.

Nearly three-quarters (73 percent) of the respondents said they also would like technology that could stop their vehicle and automatically send out an emergency call if the driver or a passenger were to suffers a heart attack or similar serious illness, according to Accenture. Another 83 percent said they would welcome technology that can identify traffic signals, congestion, accidents, and delays — warning the driver in advance of such situations.

“IVI technologies are capturing the imagination of consumers around the world, whether in developed or emerging markets,” Marcello Tamietti, managing director of Accenture’s Connected Vehicle group. “The key challenge for automakers will be keeping pace with the ever-changing technologies car-buyers want and capitalizing on the tremendous growth potential that the IVI market represents.”

For more information, visit www.accenture.com.

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