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Software & Technology Updates SocialRelationship Manager

February 09, 2012

BURLINGTON, Vt. unveiled an enhanced version of its SocialRelationship Manager (SRM) solution, which aggregates every major online social media channel into a single-login access page called ControlCenter.

"'s SocialRelationship Manager tool is a completely integrated internet marketing solution that is key to a dealer's competitiveness in today's hyper-connected, digital world," said Mark Bonfigli, CEO of" As our recent study revealed, social media has a growing impact on car buyers' decision-making process.'s multi-feature, single-login SRM platform gives dealers control over their online reputations."

Key new features include the RepDriver online rating and review solicitation system, the LikeDriver for broadcasting good reviews and RealTime Social Feeds, which allows dealers to monitor their Facebook Wall and Twitter timeline in SRM, and be able to Like, Share, Comment and re-Tweet directly from the ControlCenter.’s SRM approach provides customers with content and training to manage their online social presence, including a careful analysis of what is working via the Social Engagement Reporting tool, according to the company. Other features of the SRM tool include the Reputation Monitor and DealerRatings, Social Syndication and the Facebook/Inventory/Incentives/Review App.

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