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Dealertrack Joins GM Dealer Technology Assistance Program

July 09, 2013

LAKE SUCCESS, N.Y. — Dealertrack has joined the new Dealer Technology Assistance Program (DTAP) for General Motors dealers.

As part of the program, which supports the certification of technology and services for use by GM and its dealers, Dealertrack’s DMS and CRM solutions are certified technology options for GM dealers.

“Our participation in GM’s new program will help GM and its dealers realize their vision for the seamless integration of systems and tools to deliver an exceptional dealership experience for its customers,” said Sharon Kitzman, vice president and general manager of the company’s Dealer Management Solutions. “This also continues to build on the solid partnership that Dealertrack has had with GM over the years.”

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