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RouteOne Now Supports Multiple GM Initiatives

January 21, 2014

FARMINGTON HILLS, Mich. — RouteOne announced its support of multiple General Motors initiatives offered through the RouteOne platform: GM Shop-Click-Drive, the GM Brand Credit Application and the GM Credit Card. All products are currently available to General Motors dealers through RouteOne’s credit application management system.

GM Shop-Click-Drive, available exclusively through RouteOne, allows online customers to shop for vehicles directly from the dealership’s GM Digital Marketing Package website. Customers can select a specific VIN, obtain estimated pricing, review regional rates and incentives, receive an estimate on trade-ins and more. And because the application is always available, customers can access it at any time. Dealers interested in enrolling in the Shop-Click-Drive program can visit, and access the application through Sales Workbench.

The GM Brand Credit Application, also available exclusively through RouteOne, allows GM dealers to dramatically increase their lead traffic, officials said. It provides GM dealers the opportunity to receive all credit application leads from General Motors websites, including Buick, Cadillac, Chevrolet and GMC, directly into their RouteOne portal. A simple one-step enrollment process enables GM dealers to become eligible for the program. Dealership System Administrators (DSAs) can subscribe now by visiting the Dealer Info section within the Admin tab in RouteOne.

RouteOne also supports the GM Card Dealer Program, which allows GM dealers to offer customers two popular card products: The GM Card and the GM Extended Family Card. Dealerships will receive $50 via earnPOWER for each card account that remains open for at least 90 days. Additionally, the card application process will be completed electronically via tablet, allowing dealers to provide customers a loyalty building GM card. More information is available at

Dealers can visit RouteOne at booth No. 5027 at the NADA Convention and Expo in New Orleans (Jan, 25-27) to learn more.

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