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June 2013, F&I and Showroom - Feature

Capturing the Special Finance lead

By Greg Goebel

Special finance expert explains how he would spend his advertising dollars to attract credit-challenged customers in today’s market.

Tags: Greg Goebel, marketing, special finance, web marketing

February 2011, F&I and Showroom - Cover Story

Climb to the Top

RBM North sells Mercedes-Benz brand accessories, such as hats, T-shirts and teddy bears, at its boutique.

By Justina Ly

RBM North overcame an undeveloped market and stiff competition to become one of the top-rated high-line dealerships in the greater Atlanta area.

Tags: inventory, marketing, Mercedes-Benz, online reputation management, search engine optimization, web marketing

December 2010, F&I and Showroom - Feature

It’s Tax Season

By Rob Hagen and Justina Ly

Here’s a short primer to help you take advantage of what could be the best time of year for special finance: tax season.

Tags: marketing, special finance, tax and title fees

November 2010, F&I and Showroom - Feature

Direct Marketing Takes Center Stage

The direct-to-consumer panel session was moderated by (left to right) VisionMenu’s Ron Martin and included Ristken’s Patrick DeMarco, APCO’s Larry Dorfman, CNA’s Jay Sharpnack, the AFIP’s David Robertson and NAC’s Pete Biscardi.

By Editorial Staff

Industry leaders offered their thoughts on whether direct-to-consumer marketing has a place inside dealerships.

Tags: F&I Conference & Expo, marketing, Service Contracts

June 2010, F&I and Showroom - Cover Story

Mobilization Nation

By Gregory Arroyo

This month, Germain Motor Co. steps into the mobile world with a dealership-branded mobile app. Find out what it has planned for its new marketing engine.

Tags: marketing, mobile leads, Software

April 2010, F&I and Showroom - Feature

Risk and Reward

By Rob Hagen

Contrary to popular belief, there is a market for customers going through a bankruptcy. The Special Finance Coach provides marketing tips, plus a couple of lenders that can help.

Tags: consumer bankruptcies, marketing

February 2010, F&I and Showroom - Feature

Mining for Customers

By Bruce Foster

While marketing experts debate the impact of online marketing, there are strategies that offer a nice return for a small investment. Dealer expert breaks them down.

Tags: dealership management system, marketing

December 2009, F&I and Showroom - Feature

Preparing for Tax Season

By Rob Hagen

One thing is for certain, tax season won’t be like years past. Getting an early start is still key, but strategies will need to be reexamined. Find out what dealers are doing differently this year to prepare for this huge selling opportunity.

Tags: inventory, lender strategies, marketing, tax season

December 2009, F&I and Showroom - Feature

Priming the Pump for 2010

By Denny Long

Marketing expert discusses the four keys to realizing a banner year.

Tags: Internet Leads, marketing, special finance

October 2009, F&I and Showroom - Cover Story

Clicking Outside the Box

By Justina Ly

Changes to the economic landscape and media consumption habits have altered the rules of marketing and promotion. Learn how dealers are adjusting.

Tags: automotive SEO, Carfax, Cobalt, Dominion Dealer Services, Facebook, Gambit Mobile, marketing, RouteOne, social media, Web2Carz, YouTube

September 2009, F&I and Showroom - Feature

Attracting the Unattractive

By Denny Long

Whether you think so or not, the special finance marketplace is primed for a rebound. The question is, are you ready?

Tags: bankruptcies, marketing, special finance

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