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March 2012, F&I and Showroom - Cover Story

Updating F&I

By Gregory Arroyo

Connecting F&I to the digital world was the talk at the annual dealer and lender conventions last month, and opinions varied on what the F&I office of the future will look like.

Tags: Bank of America, Chase, Dealertrack, Generation Y, Group 1 Automotive, iPad, iPad Business Applications, J.D. Power and Associates, Mobile Applications, Mobile Website, NADA, NADA Convention and Expo, Reynolds & Reynolds, social media, SOCIALDEALER, Wells Fargo

August 2011, F&I and Showroom - Feature

Character Development

The “Captain Credit” Facebook page has garnered 349 friends since Haddad Dealerships’ finance director, Chris Cochran, launched it in 2008.

By Tariq Kamal

Chris ‘Captain Credit’ Cochran struck gold for Haddad Dealerships with a social media promotion that grew into a standalone special finance department.

Tags: AmeriCredit, dealer, Exeter Finance Corp., F&I manager, Finance, Santander Consumer USA, social media, special finance

November 2010, F&I and Showroom - Feature

F&I’s Role in the New Economy

Heather Haynes of JM&A Group said the F&I office should get involved early with every type of buyer.

By Gregory Arroyo and Justina Ly

Is it time for the F&I manager’s role to expand? Industry experts offered their advice for handling the post-recession consumer.

Tags: consumer confidence, F&I Conference & Expo, internet sales, social media

August 2010, F&I and Showroom - Cover Story

Conicelli's Triple Threat

Michael Hammond Sr. (left) is Conicelli's vice president of sales and marketing. Lori Hammond (center) oversees Conicelli’s Internet department, while her stepson Michael Hammond Jr. (right) manages the dealer group’s social media accounts.

By Justina Ly

Pennsylvania’s Conicelli Autoplex touts one of the nation’s top Internet departments. Meet the three people behind this online success story.

Tags: automotive SEO, Internet Leads, social media, web marketing

August 2010, F&I and Showroom - Feature

Your Social Media Toolkit

By David Johnson

Dealer trainer explains why influence, not exposure, is the real power behind social-media marketing.

Tags: blogging, Facebook, Foursquare, LinkedIn, social media, twitter

May 2010, F&I and Showroom - Cover Story

Accessory to Profits

Staff from the dealership’s parts and service departments managed the cashier’s area, which served an endless line of customers snapping up BMW Performance parts, T-shirts, model cars, coffee mugs and other paraphernalia. The event raked in $22,000 in gross sales of parts, accessories and apparel, and funneled in 180 new-car leads a week later.

By Justina Ly

A California dealership opens its doors to the ‘tuner’ market in an effort to drive profits. Find out how it used social media, grassroots marketing and partnerships with aftermarket companies to produce a successful, traffic-driving event.

Tags: Accessory Market, social media

April 2010, F&I and Showroom - Feature

Technology Takes Center Stage

Speaking on legislation that could enact the Consumer Financial Protection Agency, AFSA's Bill Himpler said the new agency might be off the table, but warned that regulators "still want a pound of flesh from the bank industry." As if on cue, Sen. Christopher Dodd (D-Conn.) who is championing finance reform legislation, unveiled a new bill in March that would create a consumer division inside the Federal Reserve, which AFSA opposes.

By Gregory Arroyo

Dealers at the industry's annual get-together said the Internet will set the terms for the market's recovery.

Tags: AFSA, Credit Unions, dealer, F&I products, Internet, inventory, NADA, Parts and Service, social media, technology

March 2010, F&I and Showroom - Feature

The New Word of Mouth

By Gregory Arroyo

When it comes to social networking, the question is not what it can do for your business, but what it can tell you about your business.

Tags: social media

March 2010, F&I and Showroom - Feature

5 Steps to Social Media Success

When it comes to social media, staying up with trends is crucial. Mashable.com is a good source for this information. It’s not solely focused on social networking, as it covers all trends related to the Internet.

By Jordan Denham

In today’s Web 2.0 environment, the dealership doesn’t define its customer base, it’s the customer base that defines the dealership. Check out these five steps to launching a social-networking campaign.

Tags: social media

February 2010, F&I and Showroom - Cover Story

Digital Battlegrounds

By Justina Ly

With the battle for customers going online, dealers are racing to get their hands around this budding marketing medium. Three dealers provide a peek into their strategies.

Tags: Experian, J.D. Power and Associates, KBB.com, Mudd Advertising, social media

October 2009, F&I and Showroom - Cover Story

Clicking Outside the Box

By Justina Ly

Changes to the economic landscape and media consumption habits have altered the rules of marketing and promotion. Learn how dealers are adjusting.

Tags: automotive SEO, Carfax, Cobalt, Dominion Dealer Services, Facebook, Gambit Mobile, marketing, RouteOne, social media, Web2Carz, YouTube

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