The Industry's Leading Source For F&I, Sales And Technology

Special Finance®

TAG SEARCH RESULT: Wholesale Pricing

1  -  1  of  1

August 2010, F&I and Showroom - Feature

Carfax: Friend or Foe?

Tools like Carfax’s new History Impact tool are fueling today’s haggle-happy customer, but Kelley Blue Book’s James Bell says consumers aren’t unreasonable. In fact, he says most consumers understand that dealers need to make money on a sale if they are to be around to service their vehicle or perform warranty work. All they want, Bell adds, is a fair price, not the lowest price.

By Gregory Arroyo

Dealers aren’t happy about Carfax jumping into the pricing game, but market insiders say the company’s new tool isn’t what’s hurting margins.

Tags: AutoCheck, Carfax, Experian, History Impact Tool, used vehicles, value selling, Vehicle History Reports, Wholesale Pricing

« Previous1Next »