The Industry's Leading Source For F&I, Sales And Technology

Special Finance®

Carmax Shoppers Prefer Black

March 17, 2008

Richmond, Va. - White may be the new silver, but it was the color black that ranked highest among vehicle searches conducted on in February, according to the retailer. Shoppers chose black (36%) over white (17%), blue (11%) and red (10%). Silver was left to round out the top five with 9%.

“We find color choice is a very important consideration for customers when car shopping,” said Mark Simmons, Purchasing Manager in San Diego, California. ”I am not surprised that black tops the list. The color black looks good on nearly every make and model.”

Your Comment

Please note that comments may be moderated. 
Leave this field empty:
Your Name:  
Your Email:  



AutoSave Unveils “Save A Deal Program”

AutoSave recently unveiled its “Save A Deal Program,” which offers dealers extended terms for inventory financing and empowers dealers to help customers who have been previously turned down for auto financing.