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Carmax Shoppers Prefer Black

March 17, 2008

Richmond, Va. - White may be the new silver, but it was the color black that ranked highest among vehicle searches conducted on Carmax.com in February, according to the retailer. Shoppers chose black (36%) over white (17%), blue (11%) and red (10%). Silver was left to round out the top five with 9%.

“We find color choice is a very important consideration for customers when car shopping,” said Mark Simmons, Purchasing Manager in San Diego, California. ”I am not surprised that black tops the list. The color black looks good on nearly every make and model.”

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