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CUDL Wins B2B Marketing Award

March 03, 2008

Rancho Cucamonga, Calif. - CUDL, which administers the nation’s largest point-of-sale and indirect auto lending network for credit unions, has announced that the company’s AutoSMART Program and Website, www.cudlautosmart.com, has been presented with Summit International’s 2007 Marketing Effectiveness Award.

CUDL’s AutoSMART Program and website, which competed against 500 entries globally in the B2B Product Campaign Category, was recognized for outstanding achievement in the areas of Marketing Strategy and Effectiveness.

Developed specifically for credit unions and their member base, the AutoSMART Program and website provides CUDL’s 640+ partnering credit unions with a research site that they can brand, customize, and market as their own. As a result, the program provides credit unions with a key resource designed to enhance overall member satisfaction and drive member financing.

The 5,000+ auto dealers that currently participate in the CUDL AutoSMART program benefit from their ability to network with CUDL credit unions, connecting with the 20 million members they represent. Through the CUDL AutoSMART program, dealerships also have the ability to post their vehicle inventories online. Currently, over 385,000 vehicles from dealer inventories nationwide are listed on the AutoSMART website.

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