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Hunsche Named Autobytel Technology Chief

July 01, 2008

IRVINE, Calif. — Automotive Internet marketing services company Autobytel Inc. has named Michael Hunsche as its chief technology officer.

Hunsche brings 20 years of technology and IT leadership to Autobytel, including building and managing high volume e-commerce Websites and a wealth of expertise with major technologies across a wide variety of industries. His responsibilities will include improving and growing the MyRide.com consumer Website and leading the development of the company's marketing products and services for dealers and manufacturers.

"Michael's leadership in strategic technology planning and execution on a range of projects — from niche projects to multi-million dollar global technology initiatives — combined with his track record of creating a shared vision, makes him an ideal member of the Autobytel team," said president/CEO Jim Riesenbach. "Michael's e-commerce background and ability to build and manage high performing IT organizations will be invaluable as we continue our drive to innovate the automotive Internet to the benefit of consumers, auto manufacturers and auto retailers."

Prior to joining Autobytel, Hunsche served as CIO at Arbonne International, a multi-million dollar global network marketing company. Prior to Arbonne, Hunsche held senior technology leadership roles at KinderCare Learning Centers, The Walt Disney Company, Anthem Blue Cross Blue Shield, among others.

"Autobytel has a legacy of breaking new ground in the online automotive industry, offering manufacturers and dealers solutions to increase sales, while at the same time offering consumers a rich and valuable car buying and research experience," said Hunsche. "I am impressed with Autobytel's history, momentum and appetite for real innovation, and I look forward to being a member of this dynamic team."

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