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Chrome Systems, Gumiyo Partner for Mobile Phone Videos

August 27, 2008

PORTLAND, Ore. – Chrome Systems Inc., a subsidiary of DealerTrack Holdings Inc., has announced a partnership with mobile marketing solutions provider Gumiyo. The two companies teamed up to deliver Chrome’s Video Showcase of full-motion, new-vehicle video test drives for mobile Web consumers who use Gumiyo’s marketing platform. The partnership promises to put high-quality videos of new-vehicle inventories directly into the hands of mobile phone users for the first time, providing dynamic and informative vehicle presentations to help drive sales.

“We’re excited to be partnering with Gumiyo,” said Peter Batten, general manager for Chrome Systems. “Their innovative mobile marketing platform is launching dealerships into the next generating of marketing where consumers can be reached any time through the channel they prefer. The addition of our Video Showcase makes their mobile presentations even more compelling and increases the likelihood of turning a lead into a customer.”

Chrome Systems has established itself as a leader in collecting, enhancing, and distributing automotive data. The Chrome Video Showcase is comprised of two video products: “1:00 on One New Vehicle Profiles” and “Top 200 New Vehicle Test Drives.” All the videos combine high-quality action footage with informative graphics, voiceover narration and music.

“Chrome is a technology and market leader in new vehicle videos, which has become a powerful tool that provides car buyers with the information they need to make new vehicle purchasing decisions." said Shuki Lehavi, founder and CEO of Gumiyo. "This partnership brings new vehicle videos to the mobile Web for the first time, giving car buyers on-the-go a truly media rich shopping experience anywhere and anytime."

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