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Special Finance® Unveils EasyLaunch Website Transition Solution

August 13, 2008

BURLINGTON, Vt. – Online marketing solutions provider has announced the debut of EasyLaunch, a dedicated process for helping dealers achieve a smooth transition from an old Website to a new one. The system was designed to minimize common concerns such as downtime, technical issues and lost traffic.

“Our process has been perfected over the last 10 years, during which we've launched more than 5,000 websites,” said Rick Gibbs, the company's chief technology officer.

According to, the EasyLaunch team conducts an in-depth prep and launch survey with each dealer to create a process map for a fast and effortless new-site launch.

“We were very nervous about flipping the switch because I had heard stories from other people about how their site had been down for days or had technical problems,” said Gregg Berkowitz, Internet director for Park Avenue Auto Group in Maywood, N.J. “But handled the transition really well; in fact, it was pretty much flawless.”

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