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ADT Launches Advanced SEM/SEO, Inventory Marketing Suite

October 06, 2008

COLUMBUS, Ohio — SEM pioneer Auto Dealer Traffic Inc. (ADT) has announced the release of SEM Accelerator, SEO Overdrive and SIM Full Throttle, a new suite of solutions for search engine marketing, search engine optimization and online inventory marketing services for dealers.

The new software was designed to maximize dealership Web site traffic from in-market new- and used-vehicle consumers, resulting in increased sales conversions. Dealers pay month-to-month with no long-term contract commitments, and only for top placement on organic search rankings, according to ADT.

"Since ADT was founded in 2001, many companies have tried to imitate our Internet marketing technology, but no one has been able to really duplicate it," said Larry Tabloff, vice president of sales for Auto Dealer Traffic. "Our new product suite not only streamlines the entire SEM/SEO process, it dramatically increases the dealership’s online presence and number of auto shoppers directed to their site."

ADT’s SEM Accelerator is a Pay Per Click service aimed at all phases of the purchasing funnel. The company says that the program can start to produce results in as little as three days. SEO Overdrive was designed to optimize Web pages for search engines using Keyword IQ, which determines the most strategic and effective placement of keyword phrases on a dealer’s Website. SIM Full Throttle was designed to allow dealer to optimize their dynamic pages so that every page is visible to search engines and can be found by consumers.

Services can be purchased individually or as a group, all with a month-to-month service agreement. "We understand today’s market and economic challenges. Dealers want and need solutions that produce results. They don’t want to be locked into lengthy contracts," said Tabloff. "ADT believes that the vendor dealership relationship is a partnership, and vendors need to be held accountable for the success of the programs they sell to their dealer clients."

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