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Gumiyo Users Report Increased Response Rates

October 07, 2008

WOODLAND HILLS, Calif. — Mobile marketing platform provider Gumiyo announced that its dealer clients have reported increased market penetration since adopting the new media channel. Dealers report that text messaging response rates are continuing to increase since the launch of their mobile campaigns, with some dealerships receiving hundreds of messages each month, according to the company.

“With mobile marketing, we’re able to give our customers another way to reach out and touch us,” said Bob Cockerham, owner of Car World Kia Suzuki in Santa Fe, N.M. “They really enjoy being able to text message our stores and access vehicle and inventory information on the Mobile Web. It’s a great way to talk to people on a personal level.”

Gumiyo reported that, in August, 20 of their most active “mobilized” dealers received a combined total of over 1,000 text messages from mobile consumers seeking additional store and vehicle information.

“Mobile is a different type of medium that attracts its own customers,” said Cockerham, “We were surprised at how many people prefer this method of communication.”

Universal City Nissan in Los Angeles has also seen growing results from their mobile marketing efforts. Over the past few months, the auto retailer has been averaging more that 100 text messages a month from on-the-go consumers, according to Mike Sage, Universal City Nissan partner, vice president and e-biz director.

“Our mobile campaigns are becoming an important part of our marketing mix," Sage said. "The more we promote our mobile program, the more consumer responses we get. It gives us a unique opportunity to connect with consumers we might otherwise have missed.”

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