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AutoUSA Launches Pay-Per-Lead Program for Used-Car Dealers

December 02, 2008

FORT LAUDERDALE, Fla. – Third-party Internet lead provider AutoUSA has announced the launch of a used-car inventory pay-per-lead program for dealerships. The new program was designed to allow dealers to post their used-vehicle inventory at sites such as AOL Autos, CarPerks.net, Overstock.com, AutoMedia.com, CarDomain.com and AutoUSA’s used-car Website, AutoUSAused.com.

AutoUSA will offer the inventory-marketing and lead-generation service with a pay-for-performance pricing plan, under which dealers only pay for the leads they receive each month. The program was successfully piloted by AutoNation, one of the nation's leading retailers.

"Our focus has always been providing dealers with the highest quality Internet leads. With the current economy, the simple fact is that more consumers are considering used vehicle purchases," said Phil DuPree, president of AutoUSA. "We are committed to supporting our clients in every area that we can. Providing a pay-for-performance used car inventory marketing program greatly enhances their chance to sell more used cars, and at a low cost-per-sale."

Dealers who sign up for the program will have will have their used vehicle inventory appearing online within a week. Used car inventory data will be pulled through the dealership’s existing inventory polling partners, such as Dealer Specialties, DMI, HomeNet and more, and can include new-vehicle inventory if the data is available. AutoUSA’s used-car inventory lead program also employs the same stringent filtering and scrubbing process used to generate its new-car leads. The system eliminates duplicates and filters out leads with missing or incorrect contact information such as phone and e-mail addresses, according to the company.

"Fifty percent of online used car sales come from new car leads. Our research also shows that VIN-specific leads close at a high rate," DuPree said. "Our goal with the used-car inventory lead program is to provide dealers with the great quality of leads, speed of delivery and excellent service we’ve achieved with our new-vehicle lead program, and we expect to see the same results: increased profits."

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