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DealerLink to Offer Credit Score-Based Leads Program

January 14, 2009

CHARLOTTE, N.C. — Auto retail leads provider DealerLink has announced the launch of its newest product, Guaranteed Credit Scored Leads.

The new solution will be offered in the form of two programs: The Gold Program provides leads with guaranteed credit scores between 530 and 599, while the Platinum Program offers leads with guaranteed scores between 600 and 850. This setup was designed to allow dealers to choose which product tier best fits the needs of their dealerships — or take advantage of both programs.

"This is a product that dealers have been asking for, for a very long time," said Tim Parker, DealerLink's president/CEO. "Special finance departments in the last year have really been struggling because of all the lender cutbacks and tightening up of criteria. That's why we feel this is the perfect product at the perfect time."

In addition to the validity of credit scores, DealerLink will guarantee that each lead provided by both the Gold and Platinum Programs will produce a minimum monthly income of $2,000, no open bankruptcies and no repossessions within the last 12 months. Without even pulling a customer's credit, dealers can be assured their leads will meet the minimum requirements of the majority of finance sources, according to the company, and early response to the product's launch has been overwhelming.

As with DealerLink's other products, dealers are eligible to receive free and unlimited access to DealerLink's online lead-management system. There are no start-up fees or long-term contracts, and DealerLink guarantees 100 percent exclusive subprime leads, backed by a published invalid lead policy.

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