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Fireside Bank to Cease Originations, Exit Auto Finance

March 24, 2009

PLEASANTON, Calif. — Unitrin Inc. has announced plans to shelve Fireside Bank, the company's subprime auto finance unit. Fireside will cease originations immediately and collect and service its existing portfolio in-house.

"The turmoil in the economy, coupled with changes in the used-car marketplace and increased capital requirements has led to this decision," Don Southwell, Unitrin's CEO, said in prepared statement. "In an era of scarce capital resources for all financial institutions, Unitrin’s management and board of directors believe that it is in the best interests of Unitrin’s shareholders to redeploy its investment in Fireside."

Southwell indicated that the auto lending subsidiary remains solvent despite posting multimillion-dollar net losses in 2007 and 2008. After 50 years in the auto finance business, Fireside had ongoing relationships with more than 15,000 U.S. dealers in 17 states.


  1. 1. Chareen [ June 26, 2012 @ 10:48AM ]

    I think that Fireside bank really needs to get it together with customer service divison they have so may people working for the company that really dont need to work for any company ther very rude and cant speak english cant offer you any yhelp with any thing very misinformed.

  2. 2. Cary rothganger [ November 17, 2017 @ 02:14PM ]

    I had a loan with Fireside many years ago and never received a lien release and now I cannot get rid of a vehicle is there anything I can do to get this paperwork thank you

  3. 3. Celina [ January 05, 2018 @ 03:42PM ]

    Cary: I have the same problem. They never sent my title and they are still listed as the legal owners on the car. I called my local DMV. And they gave me the info to the owners of fireside but it’s a long process and everything needs to be submitted in wrighting.


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