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AutoUSA Uses TARGUSInfo’s Lead Verification Solution

September 02, 2009

FORT LAUDERDALE, Fla. and VIENNA, Va. — AutoUSA, a provider of Internet leads, will implement TARGUSInfo’s on-demand lead verification services with its new and used online vehicle leads.

The new process of making sure each online customer lead is reachable is one of several initiatives recently implemented by AutoUSA to ensure dealers continue to receive the industry’s highest quality vehicle leads.

“After a competitive review of our options, we found TARGUSInfo is not only a leader in on-demand intelligence, they have the largest repository of consumer data attributes in the nation, including providing the most robust data on wireless, VoIP and other hard to find information,” said Phil DuPree, president of AutoUSA. “By integrating their lead verification service with our existing processes, we’ll be able to drive even higher quality leads to our dealers that increase lead response effectiveness.”

Through a patented process, the TARGUSInfo on-demand lead verification solution checks individual pieces of a consumer’s contact information such as a phone number to not only ensure accuracy, but verify linkage to that consumer. The real time solution automatically verifies phone numbers, including wireless, for all leads received by AutoUSA from sources such as Edmunds.com, Kelley Blue Book, AOL Autos, MSN Autos, Yahoo! Autos, NADAguides.com, AutoVantage.com, and AutoUSA.com.

“We are thrilled to help AutoUSA pass online consumer leads that are highly contactable to its more than 3,000 automotive retail franchises across the U.S.,” said David Wengel, general manager of interactive markets, TARGUSinfo. “Each year, our on-demand delivery network identifies, verifies, scores and locates billions of prospects and customers at the moment they interact with businesses. No other provider gives lead buyers and sellers such in-depth insights to make real-time decisions when needed the most — when consumers inquire.”

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