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Experian Adds Features to Consumer Identity Theft Product

September 08, 2009

IRVINE, Calif. Experian introduced several improvements to, a consumer identity theft detection, protection and fraud resolution product. The compliance solution now offers notification alerts and Internet scans for potential fraudulent use of personal information.

Product enhancements now available at include:

• Active Internet scans that search for key indications of potential fraudulent use of debit, credit card and Social Security numbers 

• Notification alerts that inform members when a change of address action is initiated so members can verify that the change was legitimate or determine if it came from an unauthorized source

• Members can now choose to receive notification alerts via email, text message or U.S. mail

Core features of include:

• Daily monitoring of its members’ credit reports at all three credit bureaus, with alerts as key changes are detected.

• Access to experienced, U.S. Fraud Resolution Agents providing members with invaluable personal assistance in resolving identity theft issues as well as help in the event of a lost or stolen wallet.

• As members, parents can extend identity theft protection to their children through the patent-pending ChildSecure for an additional fee. provides the only monthly monitoring of your children’s credit information.

•’s Guarantee will reimburse for up to $1 million in related losses and expenses in the event the product fails and may also reimburse for stolen funds from unauthorized ATM, debit and credit card transactions for which the member may be personally liable. The Product Guarantee is subject to limitations, see the website for details.

“Identity theft continues to be a problem, and simply checking your credit report once a year isn’t enough to protect yourself against the financial loss and emotional strain that accompanies this crime,” said Jennifer Leuer, general manager of “While no one can ever entirely prevent identity theft, they can take steps to educate and protect themselves and get dedicated help if a theft occurs.”

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