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Kelley Blue Book Launches iPhone Application

May 18, 2010

IRVINE, Calif. — Kelley Blue Book launched a free iPhone application, which provides users with new- and used-car values, including MSRP, invoice, New Car Blue Book, Certified Pre-Owned, Suggested Retail, Private Party and Trade-In Values.

In addition to Kelley Blue Book’s trusted Values, users also can find a local dealer with detailed maps and directions. The availability of 360-degree photos of potential new cars and instant access to new-car video reviews from the expert editors of Kelley Blue Book’s kbb.com provides shoppers with all the information they need at their fingertips.

The app also features kbb.com’s Twitter feed, giving insight into the latest in automotive news and information from Kelley Blue Book’s team of automotive experts and enthusiasts. As a fun added bonus, there is a hidden “Easter egg” within the app, featuring a copy of the first Kelley Kar Blue Book which was published in 1926, if you can find it.

The kbb.com app for iPhone went live in the iTunes store in late April and has since garnered more than 66,000 downloads. Its popularity has kept the app in the top 25 list within the lifestyle category since its debut.

“While car shoppers have long used kbb.com to research their next new or used car, there are often situations that require this same information on the go,” said Justin Yaros, executive vice president of product design and development for Kelley Blue Book’s kbb.com. “With kbb.com’s app for iPhone, shoppers are empowered with car-buying information from their pocket. If someone is on the dealership lot and finds a car they were not previously considering, they can now obtain its value and read the reviews on the spot.”

To launch this all-new app, Kelley Blue Book teamed up with Chevrolet. Chevrolet branding is present throughout the app and on Kelley Blue Book’s kbb.com, including the mobile section of the website. In addition, kbb.com’s new-car video hub and sponsored photos within the app will be Chevy-branded.

“With the use of mobile apps increasing and shoppers’ expectations for real-time information, Chevrolet sees this app as a great addition to the electronic marketing we do today,” said Steve Rosenblum, director of Chevrolet Advertising. “We continue to expand our mobile and digital efforts to reach consumers in places they go naturally even when they aren’t shopping for a vehicle to provide valuable information on the full line-up of Chevrolet cars, potentially impacting a purchase decision.”

Kelley Blue Book also offers a mobile optimized site for non-iPhone users. To access the site, visit www.kbb.com on a mobile device to be automatically redirected. For more information about the app and other mobile offerings from kbb.com, visit www.kbb.com/company/mobile.

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