The Industry's Leading Source For F&I, Sales And Technology

Special Finance®

Repair Assurance Offers Advocate Service for Consumers

July 06, 2010

WEST ST. PAUL, Minn. — Vision Marketing Group introduces “Repair Assurance,” a vehicle service agreement that provides consumers with an advocacy service to represent them when dealing with auto repair facilities or warranty companies.

Consumers, who purchase plans of coverage, ranging from one through five years, will have a dedicated Repair Assurance repair adviser who will fully negotiate with any repair facility or warranty company all aspects of any repair or maintenance service. The Repair Assurance adviser will ensure that the correct repair is being done at the correct price and time.

Customers can contact their Repair Assurance advisers to get advice on any auto repair or maintenance issues. Along with the advocacy service, Repair Assurance offers a complete spectrum of ancillary service agreement benefits such as towing, fuel and fluid delivery, lost key & lockout, flat tire and extrication services. There are also additional discounts provided on rental vehicles.

Repair Assurance is priced lower than a service contract and can be used by the F&I manager as an alternative when the consumer refuses a VSC due to price or payment concerns. Repair Assurance is designed to increase service department retention by directing consumers back to the selling dealership for repair work, especially with used vehicles.

Repair Assurance, which was introduced at this year’s NIADA convention in Las Vegas, was conceived and developed by Tom Cullen and Tony Fiorillo of Vision Marketing Group.

“This product can really help dealers improve their CSI because now consumers feel the dealership is sending a repair advocate out with them when they drive off the lot,” Tony Fiorillo said.

Your Comment

Please note that comments may be moderated. 
Leave this field empty:
Your Name:  
Your Email:  

CLOSE [X]

READ NEXT

DealerTrack to Sell Experian Automotive’s AutoCount Reports

Software provider DealerTrack Inc. struck an agreement with Experian Automotive to serve as a value-added reseller for Experian’s AutoCount market share reports.