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Zurich Unveils Windshield Protection Product

July 19, 2010

SCHAUMBURG, Ill. — Zurich, a provider of F&I products, has launched its newest product, Zurich Shield Windshield Protection, which includes a clear protectant that repels water, reflects light and reduces chip damage.

A recent study from automotive research firm, AutoPacific, shows that new-vehicle buyers are holding on to their cars and trucks for longer periods, making F&I products like Zurich Shield an even more valuable profit-generator for dealers than ever before.

Zurich Shield Windshield Protection is a new addition to the Zurich Shield Environmental Protection product, which is designed to protect the interior and exterior of a vehicle from harmful elements, road grime, stains and normal wear and tear.

"Another selling point for automobile dealers to share with their customers is how Zurich's F&I products can also increase the resale value of a vehicle by providing a defense mechanism against exterior and interior damage," said Tina Mallie, head of Direct Markets for Zurich's North America Commercial business.

Zurich also offers other F&I products, including vehicle service contracts, a certified vehicle program, maintenance program, road hazard tire and wheel, guaranteed auto protection and a universal security guard theft-deterrent system.

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