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BlueStar Offers Lead Tracking for Craigslist, Classified Websites

September 28, 2010

SEATTLE — Digital services provider BlueStar Marketing Group has announced the launch of a new tool designed to allow dealers to track leads on Craigslist and other local or regional classified sites.

"Our dealers find that unlimited posting keeps their inventory foremost in the public eye," James Hamilton, BlueStar's president and CEO, told F&I and Showroom. "We also find customers and refer them to dealers, and no dealer pays for one of our leads unless they sell the car."

The service can track click-throughs to individual listings as well as the associated dealer Website. Features include a "one-click," multisite post and refresh tool, a cross-platform VIN decoder and custom banners and photo options, according to the company.

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