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Fortegra Financial Files for IPO

September 28, 2010

JACKSONVILLE, Fla. — Fortegra Financial Corporation announced that it has filed a Form S-1 registration statement with the Securities and Exchange Commission for a proposed initial public offering of its common stock. The number of shares to be offered and the price range for the offering have not yet been determined.

Piper Jaffray & Co. and SunTrust Robinson Humphrey Inc. will be acting as joint book-running managers for the offering. William Blair & Company LLC, FBR Capital Markets & Co., Keefe, Bruyette & Woods Inc. and Macquarie Capital (USA) Inc. will be acting as co-managers for the offering.

When available, a copy of the preliminary prospectus may be obtained from Piper Jaffray & Co., Attention: Prospectus Department, 800 Nicollet Mall, Suite 800, Minneapolis, MN 55402, by telephone: 1-800-747-3924 or by email: [email protected]; and from SunTrust Robinson Humphrey Inc., Attention: Prospectus Department, 3333 Peachtree Road, NE, Atlanta, GA 30326 and at (404) 926-5744 or [email protected]

A registration statement relating to the securities has been filed with the Securities and Exchange Commission but has not yet become effective. The securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of, the securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of such state or jurisdiction.

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