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Resource Automotive Launches Certified Used-Vehicle Website

January 14, 2011

CHICAGO – Resource Automotive Inc., a provider of F&I programs and a unit of The Warranty Group Inc., has launched www.QCertified.com, a Website that showcases vehicles that have met the requirements under the company’s QCertified certification program.

Recognizing that buyers see additional value in certified pre-owned vehicles, the Website will offer video and online tools demonstrating the actual certification process as well as assist in proper vehicle selection.

In addition, dealers will benefit from search engine optimization, deployed to push Internet visitors to their QCertified dealership. As a further enhancement, Resource has recreated all point of sale materials and will support dealer CPO efforts through its national field force. An online commercial is also available at no charge to participating dealers.

“Everyone wins with QCertified,” said Mike Frosch, president and COO of North America for The Warranty Group. “Customers win by purchasing a vehicle that has been thoroughly inspected, and dealers win with more satisfied customers and increased used vehicle sales. Now, with the addition of QCertified.com, buyers can find the best cars and trucks available, by visiting just one site. We believe this is the most comprehensive approach to used vehicle certification and marketing in the industry.”

QCertified.com is part of Resource Automotive’s strategy to use technology and automation at every customer touchpoint to add value to the customer experience and profit to every customer interaction.

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