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Carfax Expands Marketing Support for Dealers

February 08, 2011

SAN FRANCISCO — Carfax is increasing its support of dealers to boost customer traffic and used-car sales. Subscribing dealers have access to an expanded set of free marketing materials from Carfax that influence a car buyer’s dealer choice and build confidence. The new items already are proving their value in dealer advertising, on the lot and for event promotions. 

“Carfax and Car Fox are largely responsible for one of the best December sales events we’ve ever had,” said Andy Kitzen, used-car manager at Huntington Honda in New York. “We doubled traffic to our lot and had a 110 percent sales increase that weekend while our other group stores had average sales. Carfax is a trusted name and has credibility with our buyers. We’ll continue putting Carfax in our advertising, on our lot and in every customer folder to keep those qualified buyers coming.”

Updated vehicle and door stickers featuring Car Fox and media assets for the ‘Show Me the Carfax’ campaign are a few of the items available to subscribing dealers. Participants in the Unlimited Carfax Report Program for dealers also can reserve a variety of Car Fox inflatables and a full-size Car Fox suit for special events.

“The inflatable Car Fox is an absolute traffic-stopper,” said Randy Jackson, general manager of Serra Buick GMC Cadillac in Washington Township, Mich. “Even with bitter cold and snow, we nearly tripled sales from a normal three-day period having Carfax and Car Fox everywhere on the lot. In fact, at least two sales we made were from passers-by stopping in because they saw Car Fox outside. Carfax provides us with dynamic assets that legitimize our used car message and help us sell more cars.”

“Being an online sales-driven dealership, we’re always looking for unique ways to help our cars stand out,” said Frank Fuzy, owner of Century Motors of South Florida. “We took photos of Car Fox in our cars and posted them on our eBay Motors store. Buyers instantly associated us and our cars with Carfax, building their confidence and getting them to sale faster. Plus, so many customers commented about how much they loved that we marketed our cars with Car Fox that we can’t wait to get him back and do it again.”

Subscribing dealers can contact their Carfax Account Manager for more information. Dealers interested in becoming a Carfax-subscriber can call (800) 444-0145.

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