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SFG Finance Launches Loyalty Program

January 31, 2012

ARLINGTON, Texas — SFG Finance announced the launch of a new loyalty program and a partnership with Subprime Analytics, an analytical services provider for the BHPH industry.

“We feel this program provides a real value-add and are delighted to launch it by forming an alliance with such an industry powerhouse as Subprime Analytics,” said Henry Gonzalez, SFG Finance COO.

As part of the new alliance, thousands of dealers will have access to the SFG Finance National Subprime Loan portfolio program, according to the company. Sellers of portfolios also will gain access to key analytics from the company’s BHPH database.

SFG’s loyalty program also will offset the cost of Subprime Analytics’ services to dealers that sell a minimum of one million dollars to SFG in 2012, according to the company.

"We are tremendously excited about this new partnership with SFG," said Ken Shilson, president of Subprime Analytics. “The ability to provide access to a company that specializes in buying BHPH portfolios will be another valuable addition to the array of solutions Subprime Analytics offers its customers."

SFG Finance purchases existing nearprime, subprime, and BHPH auto loan portfolios from franchised and independent auto dealers, as well as finance companies, according to the company. Portfolio sizes range from $500,000 to $150 million. The program features a seven to 10 day total turnaround from analysis to closing, and will target accounts with as little as 30 day seasoning, according to SFG Finance.

For more information, visit www.subanalytics.com or www.sfgfinance.com. The partnership will also be on display in Booth No. 3129 at the upcoming NADA & ATD Convention and Expo in Las Vegas.

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