The report examines post-pandemic trends.
Targeted marketing and understanding data can help dealers win new customers and keep the ones they have.
Whether the dealership ties in maintenance, appearance packages, car washes, or loaner cars, a portfolio of value-added F&I products, are what brings the customer back and reminds them why they bought from you.
EFG Companies and Northwood University have named Team Vigilance the winner of their 2016 Innovator of the Year competition. The three-person team was awarded $25,000, and could see their winning product developed by EFG for market availability.
A new study from Cox Automotive found that warranties and service contracts are keys to service retention. To realize that benefit, the study recommends that dealers allow car buyers to research service contracts before they step into their stores.
IHS reported this week that brand loyalty among automotive brands has reached a 10-year high, with 13 brands also realizing 10-year highs in loyalty rates.
Auto/Mate Dealership Systems has released a free eBook to help dealers increase customer loyalty and generate higher profits in 10 simple steps.
Maritz Research’s latest study reveals that 75 percent of customers who are in the market for a new car never hear from dealers.
Designed by the DMEautomotive Strategy and Analytics team, DMEInsights is a customer loyalty analytics system designed to drive dealership service marketing.
Industry veteran says some franchised dealers are realizing 40 percent penetration on PPM plans, and that’s on leases. He explains why those dealers are also realizing great customer retention.
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