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Done Deal

Gregory Arroyo
Marketing Gone Bad

By Gregory Arroyo
A lead provider’s ad campaign leaves the editor wondering whether the company thought no one was paying attention or deliberately bit the hand that feeds it.

Entering the Virtual F&I Office

By Gregory Arroyo
Facebook is in the spotlight this month, and the editor believes new ad tools the social network is offering can help the F&I cause.

F&I Goes Retro

By Gregory Arroyo

Playing for the Coach

By Gregory Arroyo

Mad Marv

Marv Eleazer
Stay the Course

By Marv Eleazer
His Madness discovers that staying the course not only applies to navigating the high seas; it’s also the best course of action when navigating the daily challenges faced in the F&I office.

A Prepared Mind

By Marv Eleazer
His Madness is back in action after Industry Summit, where he found some inspiration in the go-getter attitude of a first-time attendee.

Stop Scoreboard Watching

By Marv Eleazer

Separating Fact From Fiction

By Marv Eleazer

Sales Driver

Cory Mosley
Sweat the Small Stuff

By Cory Mosley
Does a wrinkled shirt or an undone tie really matter to a skilled professional? The magazine’s resident retail strategist says they do.

Challenge Yourself

By Cory Mosley
The magazine’s resident sales strategist offers five tips for driving incremental business that is predictable and sustainable.

Showroom Confidential

By Cory Mosley

Signing Rookies

By Cory Mosley

On the Point

Jim Ziegler
Achieving the Big Numbers

By Jim Ziegler
Da Man says there are four ways to increase profit by $100,000 a month overnight, but each one requires two critical elements to make it happen.

A Bustle in Your Hedgerow

By Jim Ziegler
Da Man lists a few of the hits on the FTC’s latest album, ‘Deceptive Dealer Advertising.’

Defensive Posture

By Jim Ziegler

It’s the Relationship, Stupid

By Jim Ziegler



F&I and Showroom - February 2014

In This Issue
Here are some of the Highlights:

  • Process Driven
  • By the Numbers
  • One-Click Content
    And much more…