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So Here's the Deal

Ronald J. Reahard
A New Resource

By Ronald J. Reahard
Celebrated F&I trainer introduces a new resource for F&I managers and car buyers. Read on to get the details.

Stump the Pro

Tony Dupaquier
Improving the F&I Experience

By Tony Dupaquier
The magazine’s objection-handling wiz explains why he sought out tools that address today's millennial customer at this year’s NADA Convention and Expo.

Done Deal

Gregory Arroyo
The Mobile Divide

By Gregory Arroyo
The editor explains why he keeps giving the mobile menu ink despite not hearing about a major pickup in adoption for the F&I selling tool.

The CFPB Strikes Back

By Gregory Arroyo
The editor has newfound sympathy for captive finance companies after facing a stern rebuke from the CFPB’s media team.

Don’t Underestimate the CFPB

By Gregory Arroyo

Marketing Gone Bad

By Gregory Arroyo

Mad Marv

Marv Eleazer
Finding the Right Mix

By Marv Eleazer
A minister’s lesson about having too much of a good thing turns out to be a great guide for lender selection. His Madness offers a few other tips for managing those relationships.

Taking Control

By Marv Eleazer
His Madness reminds F&I pros to rise above the internal and external issues that threaten production.

Who’s On Third?

By Marv Eleazer

Stay the Course

By Marv Eleazer

On the Point

Jim Ziegler
Stepping Up Your Game

By Jim Ziegler
Instead of resorting to name calling, Da Man says dealers and their sales teams could learn a lot from sales event companies.

Haters Will Hate

By Jim Ziegler
Da Man doesn’t believe customer satisfaction drives repeat business, but he does believe it drives a dealership’s ability to capture today’s Internet shopper.

Achieving the Big Numbers

By Jim Ziegler

A Bustle in Your Hedgerow

By Jim Ziegler



F&I and Showroom - February 2014

In This Issue
Here are some of the Highlights:

  • Process Driven
  • By the Numbers
  • One-Click Content
    And much more…