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Done Deal

Gregory Arroyo
Entering the Virtual F&I Office

By Gregory Arroyo
Facebook is in the spotlight this month, and the editor believes new ad tools the social network is offering can help the F&I cause.

F&I Goes Retro

By Gregory Arroyo
The editor has a theory that may explain why some of F&I’s classic closes are making a comeback.

Playing for the Coach

By Gregory Arroyo

‘Profit’ Isn’t a Bad Word

By Gregory Arroyo

Mad Marv

Marv Eleazer
A Prepared Mind

By Marv Eleazer
His Madness is back in action after Industry Summit, where he found some inspiration in the go-getter attitude of a first-time attendee.

Stop Scoreboard Watching

By Marv Eleazer
His Madness says the only person you need to measure yourself against is you. So stop worrying about what others are doing, and start examining your performance numbers.

Separating Fact From Fiction

By Marv Eleazer

Resetting the Clock

By Marv Eleazer

Sales Driver

Cory Mosley
Sweat the Small Stuff

By Cory Mosley
Does a wrinkled shirt or an undone tie really matter to a skilled professional? The magazine’s resident retail strategist says they do.

Challenge Yourself

By Cory Mosley
The magazine’s resident sales strategist offers five tips for driving incremental business that is predictable and sustainable.

Showroom Confidential

By Cory Mosley

Signing Rookies

By Cory Mosley

On the Point

Jim Ziegler
A Bustle in Your Hedgerow

By Jim Ziegler
Da Man lists a few of the hits on the FTC’s latest album, ‘Deceptive Dealer Advertising.’

Defensive Posture

By Jim Ziegler
There are many reasons customers say they need to think about a purchase decision. Da Man says the key is not to treat that response as the customer’s true objection.

It’s the Relationship, Stupid

By Jim Ziegler

Are We Not Men?

By Jim Ziegler



F&I and Showroom - February 2014

In This Issue
Here are some of the Highlights:

  • Process Driven
  • By the Numbers
  • One-Click Content
    And much more…