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Training Calendar

Skills for the Business Manager with FILES Certification

2/2/2015 - 2/6/2015

Deerfield Beach, FL

Skills for the business manager focuses on the processes and selling methods used in the Finance and Insurance department, and integrates techniques proven to improve F&I revenue. This 5-day course covers such topics as the psychology of selling, the interview, the menu, product knowledge, and conversions. Special emphasis is placed on rigorous group exercises and interactive role-play activities. The FILES Certification focuses on legal compliance, as well as F&I processes and selling methods. Students who participate in this course must demonstrate both legal knowledge and exceptional sales skills in order to earn FILES certification. For more information, please visit www.performancedevelopmentcenter.com

Training Calendar

Skills for the Business Manager with FILES Certification

2/9/2015 - 2/13/2015

Deerfield Beach, FL

Skills for the business manager focuses on the processes and selling methods used in the Finance and Insurance department, and integrates techniques proven to improve F&I revenue. This 5-day course covers such topics as the psychology of selling, the interview, the menu, product knowledge, and conversions. Special emphasis is placed on rigorous group exercises and interactive role-play activities. The FILES Certification focuses on legal compliance, as well as F&I processes and selling methods. Students who participate in this course must demonstrate both legal knowledge and exceptional sales skills in order to earn FILES certification. For more information, please visit www.performancedevelopmentcenter.com

Blog

So Here's the Deal

Ronald J. Reahard
A New Resource

By Ronald J. Reahard
Celebrated F&I trainer introduces a new resource for F&I managers and car buyers. Read on to get the details.

Stump the Pro

Tony Dupaquier
NADA Show Planner

By Tony Dupaquier
The magazine’s objection-handling wiz says he’ll be scouring the show floor at this year’s NADA Convention and Expo for tools that address today’s millennial customer.

Done Deal

Gregory Arroyo
The Mobile Divide

By Gregory Arroyo
The editor explains why he keeps giving the mobile menu ink despite not hearing about a major pickup in adoption for the F&I selling tool.

The CFPB Strikes Back

By Gregory Arroyo
The editor has newfound sympathy for captive finance companies after facing a stern rebuke from the CFPB’s media team.

Don’t Underestimate the CFPB

By Gregory Arroyo

Marketing Gone Bad

By Gregory Arroyo

Mad Marv

Marv Eleazer
Finding the Right Mix

By Marv Eleazer
A minister’s lesson about having too much of a good thing turns out to be a great guide for lender selection. His Madness offers a few other tips for managing those relationships.

Taking Control

By Marv Eleazer
His Madness reminds F&I pros to rise above the internal and external issues that threaten production.

Who’s On Third?

By Marv Eleazer

Stay the Course

By Marv Eleazer

On the Point

Jim Ziegler
Stepping Up Your Game

By Jim Ziegler
Instead of resorting to name calling, Da Man says dealers and their sales teams could learn a lot from sales event companies.

Haters Will Hate

By Jim Ziegler
Da Man doesn’t believe customer satisfaction drives repeat business, but he does believe it drives a dealership’s ability to capture today’s Internet shopper.

Achieving the Big Numbers

By Jim Ziegler

A Bustle in Your Hedgerow

By Jim Ziegler

STORE

$10.00

F&I and Showroom - January 2014

In This Issue
Here are some of the Highlights:

  • Sheehy’s Got Talent
  • Crash Prevention.
  • 5 Deal-Saving Strategies
    And much more…