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Events


Training Calendar

Skills for the Business Manager with FILES Certification

1/5/2015 - 1/9/2015

Deerfield Beach, FL

Skills for the business manager focuses on the processes and selling methods used in the Finance and Insurance department, and integrates techniques proven to improve F&I revenue. This 5-day course covers such topics as the psychology of selling, the interview, the menu, product knowledge, and conversions. Special emphasis is placed on rigorous group exercises and interactive role-play activities. The FILES Certification focuses on legal compliance, as well as F&I processes and selling methods. Students who participate in this course must demonstrate both legal knowledge and exceptional sales skills in order to earn FILES certification. For more information, please visit www.performancedevelopmentcenter.com

Training Calendar

Skills for the Business Manager with FILES Certification

1/19/2015 - 1/23/2015

Deerfield Beach, FL

Skills for the business manager focuses on the processes and selling methods used in the Finance and Insurance department, and integrates techniques proven to improve F&I revenue. This 5-day course covers such topics as the psychology of selling, the interview, the menu, product knowledge, and conversions. Special emphasis is placed on rigorous group exercises and interactive role-play activities. The FILES Certification focuses on legal compliance, as well as F&I processes and selling methods. Students who participate in this course must demonstrate both legal knowledge and exceptional sales skills in order to earn FILES certification. For more information, please visit www.performancedevelopmentcenter.com

Blog

Done Deal

Gregory Arroyo
Don’t Underestimate the CFPB

By Gregory Arroyo
The editor reports on a new study that slams the CFPB’s examination of dealer participation, but he wonders if it will do much to slow the bureau down.

Marketing Gone Bad

By Gregory Arroyo
A lead provider’s ad campaign leaves the editor wondering whether the company thought no one was paying attention or deliberately bit the hand that feeds it.

Entering the Virtual F&I Office

By Gregory Arroyo

F&I Goes Retro

By Gregory Arroyo

Mad Marv

Marv Eleazer
Who’s On Third?

By Marv Eleazer
His Madness reveals his approach to handling a customer and his or her trusted advisor. He also reveals the response he uses when the advisor objects to his vehicle service contract.

Stay the Course

By Marv Eleazer
His Madness discovers that staying the course not only applies to navigating the high seas; it’s also the best course of action when navigating the daily challenges faced in the F&I office.

A Prepared Mind

By Marv Eleazer

Stop Scoreboard Watching

By Marv Eleazer

Sales Driver

Cory Mosley
Sweat the Small Stuff

By Cory Mosley
Does a wrinkled shirt or an undone tie really matter to a skilled professional? The magazine’s resident retail strategist says they do.

Challenge Yourself

By Cory Mosley
The magazine’s resident sales strategist offers five tips for driving incremental business that is predictable and sustainable.

Showroom Confidential

By Cory Mosley

Signing Rookies

By Cory Mosley

On the Point

Jim Ziegler
Haters Will Hate

By Jim Ziegler
Da Man doesn’t believe customer satisfaction drives repeat business, but he does believe it drives a dealership’s ability to capture today’s Internet shopper.

Achieving the Big Numbers

By Jim Ziegler
Da Man says there are four ways to increase profit by $100,000 a month overnight, but each one requires two critical elements to make it happen.

A Bustle in Your Hedgerow

By Jim Ziegler

Defensive Posture

By Jim Ziegler

STORE

$10.00

F&I and Showroom - February 2014

In This Issue
Here are some of the Highlights:

  • Process Driven
  • By the Numbers
  • One-Click Content
    And much more…