The Industry's Leading Source For F&I, Sales And Technology

Events


Training Calendar

Skills for the Business Manager with FILES Certification

6/7/2016 - 6/10/2016

Deerfield Beach, FL

Skills for the business manager focuses on the processes and selling methods used in the Finance and Insurance department, and integrates techniques proven to improve F&I revenue. This 5-day course covers such topics as the psychology of selling, the interview, the menu, product knowledge, and conversions. Special emphasis is placed on rigorous group exercises and interactive role-play activities. The FILES Certification focuses on legal compliance, as well as F&I processes and selling methods. Students who participate in this course must demonstrate both legal knowledge and exceptional sales skills in order to earn FILES certification. For more information, please visit www.performancedevelopmentcenter.com.  $1395 per attendee

Training Calendar

Skills for the Business Manager with FILES Certification

6/14/2016 - 6/17/2016

Deerfield Beach, FL

Skills for the business manager focuses on the processes and selling methods used in the Finance and Insurance department, and integrates techniques proven to improve F&I revenue. This 5-day course covers such topics as the psychology of selling, the interview, the menu, product knowledge, and conversions. Special emphasis is placed on rigorous group exercises and interactive role-play activities. The FILES Certification focuses on legal compliance, as well as F&I processes and selling methods. Students who participate in this course must demonstrate both legal knowledge and exceptional sales skills in order to earn FILES certification. For more information, please visit www.performancedevelopmentcenter.com.  $1395 per attendee

Training Calendar

Skills for the Business Manager with FILES Certification

6/21/2016 - 6/24/2016

Deerfield Beach, FL

Skills for the business manager focuses on the processes and selling methods used in the Finance and Insurance department, and integrates techniques proven to improve F&I revenue. This 5-day course covers such topics as the psychology of selling, the interview, the menu, product knowledge, and conversions. Special emphasis is placed on rigorous group exercises and interactive role-play activities. The FILES Certification focuses on legal compliance, as well as F&I processes and selling methods. Students who participate in this course must demonstrate both legal knowledge and exceptional sales skills in order to earn FILES certification. For more information, please visit www.performancedevelopmentcenter.com.  $1395 per attendee

Blog

So Here's the Deal

Ronald J. Reahard
No Friend of Mine

By Ronald J. Reahard
F&I trainer details a foolproof method for convincing your next ‘third basemen’ to switch teams.

(Video) Your Sales Manager Is a Criminal

By Ronald J. Reahard
A reader wisely chooses to remain anonymous after uncovering a payment-packing scheme taking place in his (or her) dealership.

Optimism in an Election Year

By Ronald J. Reahard

(Video) 3 Keys to Professional Growth

By Ronald J. Reahard

Done Deal

Gregory Arroyo
Leave F&I to the Pros

By Gregory Arroyo
Reconnecting with a true F&I pro helped restore the editor’s faith in the industry he covers.

We Are Ready

By Gregory Arroyo
The editor looks back at some of the positives that came out of the Great Recession and explains why that painful period has the industry prepared for whatever the future holds.

Threat or Opportunity

By Gregory Arroyo

What Will You Do?

By Gregory Arroyo

Mad Marv

Marv Eleazer
Don’t Fear the ‘No’

By Marv Eleazer
How many times does a customer have to say ‘No’ before you move on? His Madness says it depends on the producer’s skill, training, and ability to think on the fly.

Always Be Prepared

By Marv Eleazer
His Madness offers a four-point plan for winning over customers whose insurance companies are trying to steal your F&I product sales.

Time is Money

By Marv Eleazer

Part II: Becoming an F&I Manager

By Marv Eleazer

On the Point

Jim Ziegler
The Lead-Gen Death Throes

By Jim Ziegler
'Da Man' wonders if the lead-generation business is gasping its last, wheezy breath.

Solving the Dealership-Life Imbalance

By Jim Ziegler
Brutal work schedules lead to spousal pressure and high turnover. Da Man has a solution you can implement today.

Killing F&I

By Jim Ziegler

Preventing Sales Manager Burnout

By Jim Ziegler