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Events


Training Calendar

Skills for the Business Manager with FILES Certification

1/17/2017 - 1/20/2017

Deerfield Beach, FL

Skills for the business manager focuses on the processes and selling methods used in the Finance and Insurance department, and integrates techniques proven to improve F&I revenue. This 5-day course covers such topics as the psychology of selling, the interview, the menu, product knowledge, and conversions. Special emphasis is placed on rigorous group exercises and interactive role-play activities. The FILES Certification focuses on legal compliance, as well as F&I processes and selling methods. Students who participate in this course must demonstrate both legal knowledge and exceptional sales skills in order to earn FILES certification. For more information, please visit www.performancedevelopmentcenter.com.  $1395 per attendee

Training Calendar

Skills for the Business Manager with FILES Certification

1/24/2017 - 1/27/2017

Deerfield Beach, FL

Skills for the business manager focuses on the processes and selling methods used in the Finance and Insurance department, and integrates techniques proven to improve F&I revenue. This 5-day course covers such topics as the psychology of selling, the interview, the menu, product knowledge, and conversions. Special emphasis is placed on rigorous group exercises and interactive role-play activities. The FILES Certification focuses on legal compliance, as well as F&I processes and selling methods. Students who participate in this course must demonstrate both legal knowledge and exceptional sales skills in order to earn FILES certification. For more information, please visit www.performancedevelopmentcenter.com.  $1395 per attendee

Web Seminars

7 Quick ways to drive purchase decisions with online reviews

2/16/2017

Click here to register today!

FREE WEBINAR 

7 Quick ways to drive purchase decisions with online reviews

Thursday, February 16, 2017 ● 11:00 AM PT/2:00 PM ET 

Selling cars is a competitive business, so standing out among your peers can be difficult. You spend thousands of dollars on advertising and billboards. But what happens when they research you online? If you have a bad rating, odds are they’ll keep looking because a vast majority of car buyers now trust online reviews as much as personal recommendations. But reviews do more than just enhance your online reputation. They can also help you get noticed on sites like Google, Cars.com, DealerRater, and Edmunds and drive purchase decisions from customers.

Join us for this webinar to learn how online reviews can help you build a loyal customer base and sell more cars. Key takeaways include:

      1. Why online reviews are important for your business
      2. How online reviews influence buying behavior
      3. Tips for building your online reputation on the sites that matter most

Speakers:

Dan Wright, Director of Automotive Sales, Podium

Nico Dato, Vice President of Marketing, Podium

Click here to register today!

Blog

So Here's the Deal

Ronald J. Reahard
Achieving $1,600 Per Copy

By Ronald J. Reahard
An F&I manager from New York asks the magazine’s resident F&I pro how achieving a $1,600 per-copy average is even possible. He responds with strategies employed by the Top 25 F&I operations in the nation.

Starting F&I Online

By Ronald J. Reahard
The magazine’s resident F&I pro agrees that tech tools can’t sell product alone, but he does believe the online space offers new opportunities for F&I pros to engage and educate customers.

(Video) Handling the 'Be Back' Objection

By Ronald J. Reahard

(Video) Overcoming Helicopter Parents

By Ronald J. Reahard

Done Deal

Gregory Arroyo
Time to Change the Message

By Gregory Arroyo
The editor wonders what marketers hope to accomplish by bashing F&I and warns them not to bite the hand that pushes the buttons.

Turning 100

By Gregory Arroyo
The editor reflects on his decade-long connection to the industry and the 100-year-old association that drives it.

Are the CFPB’s Days Numbered?

By Gregory Arroyo

Anti-Consumer, Me?

By Gregory Arroyo

Mad Marv

Marv Eleazer
Taking Inventory

By Marv Eleazer
His Madness offers up some recommendations for making 2017 a prosperous year, maybe even a record-setting year.

Culture Clash

By Marv Eleazer
His Madness breaks from his usual F&I programming to deliver a message to dealers about the importance of culture and the keys to instilling and maintaining it.

Defining F&I Success

By Marv Eleazer

Stop the Madness

By Marv Eleazer

On the Point

Jim Ziegler
CPO: Are You In or Out?

By Jim Ziegler
Da Man believes CPO leasing will be the hot ticket in 2017, especially now that vehicle OEMs and private companies have muddied the CPO waters.

Fasten Those Seatbelts

By Jim Ziegler
With a major slowdown imminent, Da Man says it’s time to ditch those new-age theories and get back to the basics.

Harry's in a Slump

By Jim Ziegler

Time to Pay the Piper

By Jim Ziegler