The Industry's Leading Source For F&I, Sales And Technology

Events


Training Calendar

Skills for the Business Manager with FILES Certification

7/26/2016 - 7/29/2016

Deerfield Beach, FL

Skills for the business manager focuses on the processes and selling methods used in the Finance and Insurance department, and integrates techniques proven to improve F&I revenue. This 5-day course covers such topics as the psychology of selling, the interview, the menu, product knowledge, and conversions. Special emphasis is placed on rigorous group exercises and interactive role-play activities. The FILES Certification focuses on legal compliance, as well as F&I processes and selling methods. Students who participate in this course must demonstrate both legal knowledge and exceptional sales skills in order to earn FILES certification. For more information, please visit www.performancedevelopmentcenter.com.  $1395 per attendee

Training Calendar

Skills for the Business Manager with FILES Certification

8/2/2016 - 8/5/2016

Deerfield Beach, FL

Skills for the business manager focuses on the processes and selling methods used in the Finance and Insurance department, and integrates techniques proven to improve F&I revenue. This 5-day course covers such topics as the psychology of selling, the interview, the menu, product knowledge, and conversions. Special emphasis is placed on rigorous group exercises and interactive role-play activities. The FILES Certification focuses on legal compliance, as well as F&I processes and selling methods. Students who participate in this course must demonstrate both legal knowledge and exceptional sales skills in order to earn FILES certification. For more information, please visit www.performancedevelopmentcenter.com.  $1395 per attendee

Training Calendar

Skills for the Business Manager with FILES Certification

8/9/2016 - 8/12/2016

Deerfield Beach, FL

Skills for the business manager focuses on the processes and selling methods used in the Finance and Insurance department, and integrates techniques proven to improve F&I revenue. This 5-day course covers such topics as the psychology of selling, the interview, the menu, product knowledge, and conversions. Special emphasis is placed on rigorous group exercises and interactive role-play activities. The FILES Certification focuses on legal compliance, as well as F&I processes and selling methods. Students who participate in this course must demonstrate both legal knowledge and exceptional sales skills in order to earn FILES certification. For more information, please visit www.performancedevelopmentcenter.com.  $1395 per attendee

Training Calendar

Skills for the Business Manager with FILES Certification

8/9/2016 - 8/12/2016

Deerfield Beach, FL

Skills for the business manager focuses on the processes and selling methods used in the Finance and Insurance department, and integrates techniques proven to improve F&I revenue. This 5-day course covers such topics as the psychology of selling, the interview, the menu, product knowledge, and conversions. Special emphasis is placed on rigorous group exercises and interactive role-play activities. The FILES Certification focuses on legal compliance, as well as F&I processes and selling methods. Students who participate in this course must demonstrate both legal knowledge and exceptional sales skills in order to earn FILES certification. For more information, please visit www.performancedevelopmentcenter.com.  $1395 per attendee

Training Calendar

Skills for the Business Manager with FILES Certification

8/16/2016 - 8/19/2016

Deerfield Beach, FL

Skills for the business manager focuses on the processes and selling methods used in the Finance and Insurance department, and integrates techniques proven to improve F&I revenue. This 5-day course covers such topics as the psychology of selling, the interview, the menu, product knowledge, and conversions. Special emphasis is placed on rigorous group exercises and interactive role-play activities. The FILES Certification focuses on legal compliance, as well as F&I processes and selling methods. Students who participate in this course must demonstrate both legal knowledge and exceptional sales skills in order to earn FILES certification. For more information, please visit www.performancedevelopmentcenter.com.  $1395 per attendee

Training Calendar

Skills for the Business Manager with FILES Certification

8/23/2016 - 8/26/2016

Deerfield Beach, FL

Skills for the business manager focuses on the processes and selling methods used in the Finance and Insurance department, and integrates techniques proven to improve F&I revenue. This 5-day course covers such topics as the psychology of selling, the interview, the menu, product knowledge, and conversions. Special emphasis is placed on rigorous group exercises and interactive role-play activities. The FILES Certification focuses on legal compliance, as well as F&I processes and selling methods. Students who participate in this course must demonstrate both legal knowledge and exceptional sales skills in order to earn FILES certification. For more information, please visit www.performancedevelopmentcenter.com.  $1395 per attendee

Blog

So Here's the Deal

Ronald J. Reahard
(Video) Selling Paint Protection

By Ronald J. Reahard
Top trainer says the key to selling environmental protection is to educate — not sell — customers on why advances in paint application have made it a must-have.

(Video Included) Disclosing the RISC

By Ronald J. Reahard
Properly disclosing a RISC not only protects the dealership, it boosts customer satisfaction. The magazine’s resident F&I trainer shows you how it’s done.

No Friend of Mine

By Ronald J. Reahard

(Video) Your Sales Manager Is a Criminal

By Ronald J. Reahard

Done Deal

Gregory Arroyo
Righting a Wrong

By Gregory Arroyo
The editor gets called out by a reader about a cash-conversion technique he detailed in the magazine’s June issue.

Making the Final Round

By Gregory Arroyo
The editor offers a few tips on becoming a 2016 F&I Pacesetter and winning the magazine’s coveted F&I Dealer of the Year award.

No Tanking Here

By Gregory Arroyo

Leave F&I to the Pros

By Gregory Arroyo

Mad Marv

Marv Eleazer
The Silent Partner

By Marv Eleazer
His Madness offers praise for the advancement of technology in the F&I office but warns that some tools may not be useful to true professionals.

Thanks for the Memories

By Marv Eleazer
His Madness recounts a wildly informative day spent at the inaugural F&I Think Tank.

Don’t Fear the ‘No’

By Marv Eleazer

Always Be Prepared

By Marv Eleazer

On the Point

Jim Ziegler
To Lease or Not to Lease

By Jim Ziegler
Da Man offers his take on the current leasing boom and delivers a few of his favorite lease closes.

The Lead-Gen Death Throes

By Jim Ziegler
'Da Man' wonders if the lead-generation business is gasping its last, wheezy breath.

Solving the Dealership-Life Imbalance

By Jim Ziegler

Killing F&I

By Jim Ziegler