The Industry's Leading Source For F&I, Sales And Technology

Events


Training Calendar

Skills for the Business Manager with FILES Certification

4/4/2017 - 4/7/2017

Deerfield Beach, FL

Skills for the business manager focuses on the processes and selling methods used in the Finance and Insurance department, and integrates techniques proven to improve F&I revenue. This 5-day course covers such topics as the psychology of selling, the interview, the menu, product knowledge, and conversions. Special emphasis is placed on rigorous group exercises and interactive role-play activities. The FILES Certification focuses on legal compliance, as well as F&I processes and selling methods. Students who participate in this course must demonstrate both legal knowledge and exceptional sales skills in order to earn FILES certification. For more information, please visit www.performancedevelopmentcenter.com.  $1395 per attendee

Training Calendar

Skills for the Business Manager with FILES Certification

4/11/2017 - 4/14/2017

Deerfield Beach, FL

Skills for the business manager focuses on the processes and selling methods used in the Finance and Insurance department, and integrates techniques proven to improve F&I revenue. This 5-day course covers such topics as the psychology of selling, the interview, the menu, product knowledge, and conversions. Special emphasis is placed on rigorous group exercises and interactive role-play activities. The FILES Certification focuses on legal compliance, as well as F&I processes and selling methods. Students who participate in this course must demonstrate both legal knowledge and exceptional sales skills in order to earn FILES certification. For more information, please visit www.performancedevelopmentcenter.com.  $1395 per attendee

Training Calendar

Skills for the Business Manager with FILES Certification

4/18/2017 - 4/21/2017

Deerfield Beach, FL

Skills for the business manager focuses on the processes and selling methods used in the Finance and Insurance department, and integrates techniques proven to improve F&I revenue. This 5-day course covers such topics as the psychology of selling, the interview, the menu, product knowledge, and conversions. Special emphasis is placed on rigorous group exercises and interactive role-play activities. The FILES Certification focuses on legal compliance, as well as F&I processes and selling methods. Students who participate in this course must demonstrate both legal knowledge and exceptional sales skills in order to earn FILES certification. For more information, please visit www.performancedevelopmentcenter.com.  $1395 per attendee

Blog

So Here's the Deal

Ronald J. Reahard
(Video) Timing F&I

By Ronald J. Reahard
Feeling pressure from management to shorten time spent in finance, a producer from California asks the magazine’s resident F&I pro how to shorten the needs-discovery portion of his process.

(Video) Handling Remote Deliveries

By Ronald J. Reahard
An F&I pro from Atlanta is struggling with deals involving remote deliveries. The magazine’s resident F&I expert has the answer.

Achieving $1,600 Per Copy

By Ronald J. Reahard

Starting F&I Online

By Ronald J. Reahard

Done Deal

Gregory Arroyo
How to Lose a Customer

By Gregory Arroyo
The editor shares a story of good intentions gone wrong. He believes there’s a learning lesson for all, including himself.

Resistance Isn’t Always Futile

By Gregory Arroyo
The editor delves into results of a new study that says 60% of dealers who aren’t using tablets aren’t even considering adopting them.

Time to Change the Message

By Gregory Arroyo

Turning 100

By Gregory Arroyo

Mad Marv

Marv Eleazer
Simple Is as Simple Does

By Marv Eleazer
A surge in questions on social media about the proper way to transition to the menu presentation prompts His Madness to share his easy-to-master process. His advice is to keep it simple.

Finding Pleasantville

By Marv Eleazer
His Madness finds himself dreaming of the town of Pleasantville, where deals arrive properly structured and every customer has an 800 credit score.

Taking Inventory

By Marv Eleazer

Culture Clash

By Marv Eleazer

On the Point

Jim Ziegler
Who Shot the Dealer?

By Jim Ziegler
‘Da Man’ draws parallels between the Kennedy assassination and the ongoing campaign to undermine the existence of American car dealers.

Stop Flushing Those Ad Dollars

By Jim Ziegler
‘Da Man’ delivers a marketing plan that produces Google and social media leads and reduces your dependency on underperforming lead providers.

CPO: Are You In or Out?

By Jim Ziegler

Fasten Those Seatbelts

By Jim Ziegler