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Web Seminars

7 Quick ways to drive purchase decisions with online reviews

2/16/2017

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FREE WEBINAR 

7 Quick ways to drive purchase decisions with online reviews

Originally aired: Thursday, February 16, 2017 ● 11:00 AM PT/2:00 PM ET 

Selling cars is a competitive business, so standing out among your peers can be difficult. You spend thousands of dollars on advertising and billboards. But what happens when they research you online? If you have a bad rating, odds are they’ll keep looking because a vast majority of car buyers now trust online reviews as much as personal recommendations. But reviews do more than just enhance your online reputation. They can also help you get noticed on sites like Google, Cars.com, DealerRater, and Edmunds and drive purchase decisions from customers.

Join us for this webinar to learn how online reviews can help you build a loyal customer base and sell more cars. Key takeaways include:

      1. Why online reviews are important for your business
      2. How online reviews influence buying behavior
      3. Tips for building your online reputation on the sites that matter most

Speakers:

Dan Wright, Director of Automotive Sales, Podium

Nico Dato, Vice President of Marketing, Podium

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Web Seminars

Changing Software? Overcome the No. 1 Obstacle to Successful Implementation

11/10/2016

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FREE WEBINAR 

Changing Software? Overcome the No. 1 Obstacle to Successful Implementation

Originally aired: Thursday, November 10, 2016 ● 11:00 AM PT/2:00 PM ET 

You’ve brainstormed, you’ve researched, and you’ve sat through countless demos looking for the perfect partner. Now it’s time to sign on the dotted line. Soon, all your problems will be over…right?

Well, not quite. You will only see the benefits of change when it occurs at the individual employee level. Making sure that happens can be a significantly larger challenge than deciding on your new technology to begin with. In this free webinar, you’ll learn:

  • The first steps to changing software or processes that you absolutely cannot miss, or risk failure
  • The biggest challenge to gaining employee buy-in, and how to defeat it once and for all
  • How your new software can determine the success of implementation before you even start
  • Why many technology changes fail, and what you can do to avoid others’ mistakes

Speaker:

Nathan Usher, Director of Business Development, DealerSocket

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Web Seminars

Discover a 140-year-old secret to reaching new levels of F&I success

10/6/2016

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FREE WEBINAR 

Discover a 140-year-old secret to reaching new levels of F&I success

Originally aired: Thursday, October 6, 2016 ● 11:00 AM PT/2:00 PM ET

Webinar attendees will learn a 140-year-old secret to help build a world-class customer experience and maximize F&I opportunities. 

Zurich will share seven keys to this secret:

  1. Strategies to maximizing cash PVR
  2. Increasing lease product penetration and PVR
  3. F&I presentation technology
  4. Training sales personnel and the sales desk
  5. The ultimate turnover
  6. Conducting a successful sales meeting
  7. Steps to an effective save-a-deal meeting

Zurich will provide attendees with action items they can implement to help identify opportunities for creating a collaborative approach to an enhanced customer experience.

Speakers:

Sam D’Arc, National Finance & Insurance Manager, Zurich in North America

Rick Strifler, Regional Finance & Insurance Manager, Zurich in North America

Click here to register today!

Blog

So Here's the Deal

Ronald J. Reahard
(Video) Handling Remote Deliveries

By Ronald J. Reahard
An F&I pro from Atlanta is struggling with deals involving remote deliveries. The magazine’s resident F&I expert has the answer.

Achieving $1,600 Per Copy

By Ronald J. Reahard
An F&I manager from New York asks the magazine’s resident F&I pro how achieving a $1,600 per-copy average is even possible. He responds with strategies employed by the Top 25 F&I operations in the nation.

Starting F&I Online

By Ronald J. Reahard

(Video) Handling the 'Be Back' Objection

By Ronald J. Reahard

Done Deal

Gregory Arroyo
Resistance Isn’t Always Futile

By Gregory Arroyo
The editor delves into results of a new study that says 60% of dealers who aren’t using tablets aren’t even considering adopting them.

Time to Change the Message

By Gregory Arroyo
The editor wonders what marketers hope to accomplish by bashing F&I and warns them not to bite the hand that pushes the buttons.

Turning 100

By Gregory Arroyo

Are the CFPB’s Days Numbered?

By Gregory Arroyo

Mad Marv

Marv Eleazer
Finding Pleasantville

By Marv Eleazer
His Madness finds himself dreaming of the town of Pleasantville, where deals arrive properly structured and every customer has an 800 credit score.

Taking Inventory

By Marv Eleazer
His Madness offers up some recommendations for making 2017 a prosperous year, maybe even a record-setting year.

Culture Clash

By Marv Eleazer

Defining F&I Success

By Marv Eleazer

On the Point

Jim Ziegler
Stop Flushing Those Ad Dollars

By Jim Ziegler
‘Da Man’ delivers a marketing plan that produces Google and social media leads and reduces your dependency on underperforming lead providers.

CPO: Are You In or Out?

By Jim Ziegler
Da Man believes CPO leasing will be the hot ticket in 2017, especially now that vehicle OEMs and private companies have muddied the CPO waters.

Fasten Those Seatbelts

By Jim Ziegler

Harry's in a Slump

By Jim Ziegler