The Industry's Leading Source For F&I, Sales And Technology

Events


Archives


Web Seminars

Implementing a Metal-Moving Omnichannel Strategy

8/16/2018

Register here to view now!

FREE WEBINAR 

Implementing a Metal-Moving Omnichannel Strategy

Originally aired: Thursday, August 16, 2018 ● 11:00 AM PT/2:00 PM ET 

Did you know that, according to Facebook, more than 2 billion messages are exchanged every month between consumers and businesses, and that more than half of all customers prefer to message businesses on Facebook Messenger than actually call a customer service phone line? And according to Dimension Data, 9 out of 10 consumers prefer messaging to communicate with business, but only 48% of businesses are equipped to connect with customers through a message.

View this on-demand webinar today to learn how the customer journey has changed and what your dealership needs to do to stay engaged at key customer touchpoints.

Key Takeaways:

  1. Discover the preferred communication channels of today’s car buyer
  2. Learn how to turn Google Click-to-Message and Facebook Messenger into a sales driver
  3. Get 6 tips for improving the customer experience using messaging

Speakers:

Dan Wright, Head of Automotive Division, Podium

Brooke Grant, Product Marketing Manager, Podium 

Register here to view now!

Web Seminars

CFPB Defanged: Rise of the eDealership

7/11/2018

Register here to view now!

FREE WEBINAR 

CFPB Defanged: Rise of the eDealership

Originally aired: Wednesday, July 11, 2018 ● 11:00 AM PT/2:00 PM ET 

State regulators are lining up to fill the void left by the CFPB’s retreat from regulation. But due to budget constraints and other limitations, the big financial companies may not be their main target. Compliance auditor Gil Van Over believes that puts dealers squarely in the crosshairs of state Attorneys General. He entered the F&I Think Tank to share a compliance defense plan to help dealerships prepare for the next wave of compliance.

  • Road to Compliance: Identify critical compliance components and best practices on the road to the sale.
  • Trail of Facts: Does your paper trail tell a story of compliance or something else?
  • Quoting the First Pencil: Examining the risks of quoting payments in the showroom.
  • From Pulp to Ions: Learn why digitizing your desking process may be your best defense against regulator encroachment.

Speakers:

Gregory Arroyo, Editorial Director, F&I and Showroom Magazine

Gil Van Over, President, gvo3 & Associates 

Register here to view now!

Web Seminars

5 Reasons Why Online Reviews Directly Impact Your Bottom Line

6/19/2018

Register here to view now!

FREE WEBINAR 

5 Reasons Why Online Reviews Directly Impact Your Bottom Line

Originally aired: Tuesday, June 19, 2018 ● 11:00 AM PT/2:00 PM ET 

Online reviews are the new word of mouth. They play a significant role in how car buyers ultimately find and choose your dealership. Dealers that want to separate themselves from the competition are placing more emphasis on collecting and managing online reviews on sites like Google and Facebook.

During this on-demand webinar, we cover how online reviews improve discovery by boosting your local SEO ranking, drive traffic to your showroom, and finally influence purchase decisions.

Key takeaways include:

  • An understanding of how online reviews can directly impact revenue
  • How collecting more reviews will increase visibility on local search engine results pages
  • The best practices for collecting hundreds of new reviews for your dealership

Speakers:

Rob Mayfield, Product Marketing Manager, Podium 

Chase Richardson, Sr. Regional Sales Director, Podium

Register here to view now!

Web Seminars

CFPB Defanged: Be Careful What You Wish For

6/6/2018

Register here to view now!

FREE WEBINAR 

CFPB Defanged: Be Careful What You Wish For

Originally aired: Wednesday, June 6, 2018 ● 11:00 AM PT/2:00 PM ET 

The CFPB’s guidance on dealer participation is on the brink of repeal, while its Office of Fair Lending was stripped of its enforcement powers. Acting Director Mick Mulvaney has also made clear the bureau will no longer “push the envelope.” But Hudson Cook LLP attorney Eric Johnson says, “Be careful what you wish for.” He joins F&I and Showroom’s Gregory Arroyo for part one of the magazine’s compliance webinar series to…

  • ID the 16 Attorneys General who’ve vowed to take up the embattled regulator’s torch
  • Analyze Acting Director Mick Mulvaney’s “no regulation by enforcement” approach
  • Examine the FTC’s possible role going forward
  • Provide an update on current challenges to Mulvaney’s directorship
  • Explain why F&I products aren’t out of the regulatory woods just yet

Speakers:

Gregory Arroyo, Editorial Director, F&I and Showroom Magazine

Eric Johnson, Partner, Hudson Cook LLP 

Register here to view now!

Web Seminars

Why Your Dealership Should Be Texting in 2018

3/1/2018

Register here to view now!

FREE WEBINAR 

Why Your Dealership Should Be Texting in 2018

Originally aired: Thursday, March 1, 2018 ● 11:00 AM PT/2:00 PM ET 

The way that consumers want to interact with your dealership has changed. Recent research has found that nearly 90 percent of consumers would prefer communicating via messaging. The problem is only 48 percent of businesses offer messaging capabilities. Dealerships that aren’t making an effort to speak to car buyers on their terms could be driving them to the competition.

In this on-demand webinar, we discuss how implementing a text messaging strategy for your dealership will help you create new leads, drive traffic to your showroom floor, while providing you with best practices for how to use text messaging to improve your online reputation.

Key objectives:

  1. Why your dealership should interact with car-buyers through text messaging
  2. Learn best practices for using text messaging to acquire new customers
  3. Tips for improving your online reputation through text messaging

Speakers:

Dan Wright, Director of Automotive Sales, Podium

Brooke Grant, Marketing Manager, Podium 

Register here to view now!

Blog

So Here's the Deal

Ronald J. Reahard
Help! My Dealership Is Packing Payments

By Ronald J. Reahard
Top trainer comes to the rescue of an F&I manager who fears an antiquated, discredited, and deceptive sales tactic has taken root at his store.

Sharing the Profit

By Ronald J. Reahard
After losing members of his sales team, a dealer asks the magazine’s resident F&I expert for his take on paying salespeople on F&I income.

Menus Don’t Work Miracles

By Ronald J. Reahard

Avoiding the AAA Objection

By Ronald J. Reahard

Done Deal

Gregory Arroyo
Red Flags Alert

By Gregory Arroyo
The editor believes recent regulatory activity should serve as a warning to dealers who haven’t dusted off their Red Flags compliance programs in the years since the rule took effect.

GAP Suffers Another Setback

By Gregory Arroyo
The editor reveals the truth behind an NPR report critical of the industry’s efforts to undo the Military Lending Act guidance that put the brakes on GAP sales.

Car Buyers Need F&I

By Gregory Arroyo

Protecting F&I’s Future

By Gregory Arroyo

Mad Marv

Marv Eleazer
Readers Are Leaders

By Marv Eleazer
Do you know the minimum amount of tread depth a tire must have for a tire-and-wheel claim to be approved? If you don’t, His Madness has a message for you.

Comply Like Nobody’s Watching

By Marv Eleazer
His Madness wants F&I pros to commit to ethical dealings with customers and finance sources because it’s the right thing to do, not just for the very real threat of reprisal.

'We Never Buy This Stuff'

By Marv Eleazer

Stop Painting Dealers With a Broad Brush

By Marv Eleazer

On the Point

Jim Ziegler
Bound to Fail

By Jim Ziegler
Da Man returns with a message to vehicle manufacturers jumping into the subscription waters: It ain’t gonna happen.

Sharpen Your Survival Skills

By Jim Ziegler
‘Da Man’ has a plan you can use to survive the collapse of the car business and remain profitable through the dealer apocalypse.

Sales Rock Stars Still Exist

By Jim Ziegler

The New Stooges

By Jim Ziegler