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5 Reasons Why Online Reviews Directly Impact Your Bottom Line

6/19/2018

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FREE WEBINAR 

5 Reasons Why Online Reviews Directly Impact Your Bottom Line

Originally aired: Tuesday, June 19, 2018 ● 11:00 AM PT/2:00 PM ET 

Online reviews are the new word of mouth. They play a significant role in how car buyers ultimately find and choose your dealership. Dealers that want to separate themselves from the competition are placing more emphasis on collecting and managing online reviews on sites like Google and Facebook.

During this on-demand webinar, we cover how online reviews improve discovery by boosting your local SEO ranking, drive traffic to your showroom, and finally influence purchase decisions.

Key takeaways include:

  • An understanding of how online reviews can directly impact revenue
  • How collecting more reviews will increase visibility on local search engine results pages
  • The best practices for collecting hundreds of new reviews for your dealership

Speakers:

Rob Mayfield, Product Marketing Manager, Podium 

Chase Richardson, Sr. Regional Sales Director, Podium

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Web Seminars

CFPB Defanged: Be Careful What You Wish For

6/6/2018

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FREE WEBINAR 

CFPB Defanged: Be Careful What You Wish For

Originally aired: Wednesday, June 6, 2018 ● 11:00 AM PT/2:00 PM ET 

The CFPB’s guidance on dealer participation is on the brink of repeal, while its Office of Fair Lending was stripped of its enforcement powers. Acting Director Mick Mulvaney has also made clear the bureau will no longer “push the envelope.” But Hudson Cook LLP attorney Eric Johnson says, “Be careful what you wish for.” He joins F&I and Showroom’s Gregory Arroyo for part one of the magazine’s compliance webinar series to…

  • ID the 16 Attorneys General who’ve vowed to take up the embattled regulator’s torch
  • Analyze Acting Director Mick Mulvaney’s “no regulation by enforcement” approach
  • Examine the FTC’s possible role going forward
  • Provide an update on current challenges to Mulvaney’s directorship
  • Explain why F&I products aren’t out of the regulatory woods just yet

Speakers:

Gregory Arroyo, Editorial Director, F&I and Showroom Magazine

Eric Johnson, Partner, Hudson Cook LLP 

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Web Seminars

Why Your Dealership Should Be Texting in 2018

3/1/2018

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FREE WEBINAR 

Why Your Dealership Should Be Texting in 2018

Originally aired: Thursday, March 1, 2018 ● 11:00 AM PT/2:00 PM ET 

The way that consumers want to interact with your dealership has changed. Recent research has found that nearly 90 percent of consumers would prefer communicating via messaging. The problem is only 48 percent of businesses offer messaging capabilities. Dealerships that aren’t making an effort to speak to car buyers on their terms could be driving them to the competition.

In this on-demand webinar, we discuss how implementing a text messaging strategy for your dealership will help you create new leads, drive traffic to your showroom floor, while providing you with best practices for how to use text messaging to improve your online reputation.

Key objectives:

  1. Why your dealership should interact with car-buyers through text messaging
  2. Learn best practices for using text messaging to acquire new customers
  3. Tips for improving your online reputation through text messaging

Speakers:

Dan Wright, Director of Automotive Sales, Podium

Brooke Grant, Marketing Manager, Podium 

Register here to view now!

Web Seminars

Secure the Apple Devices in Your Dealership

9/21/2017

Register here to view now!

FREE WEBINAR 

Secure the Apple Devices in Your Dealership

Originally aired: Thursday, September 21, 2017 ● 11:00 AM PT/2:00 PM ET 

With Apple devices increasingly used by dealerships around the country, it has never been more important to make sure your team is using Apple products in a secure and controlled way. Jamf Now helps dealerships manage Apple devices by distributing apps, controlling security settings, and more, all while protecting vital company and customer information. 

Reserve your spot in this webinar to learn more about how Jamf Now can help your dealership!

Speaker:

Garrett Denney, Product Marketing Manager, Jamf Now, Jamf

Register here to view now!

Blog

So Here's the Deal

Ronald J. Reahard
Capture Missed VSC Sales

By Ronald J. Reahard
In response to a reader question, the magazine’s F&I wiz updates his plan for re-pitching service contracts to customers who declined the protection at the time of delivery.

The Dealer Moved My Goal Posts

By Ronald J. Reahard
Top trainer has hard-earned advice — and a word of warning — for F&I pros whose dealers seem to change their pay plans every time they have a good month.

Addressing F&I’s Internet Problem

By Ronald J. Reahard

(Video) Selling Eight Products Without Losing the Customer

By Ronald J. Reahard

Done Deal

Gregory Arroyo
Game Almost Over

By Gregory Arroyo
With the CFPB’s controversial guidance officially repealed, the editor delves into what the bureau was really after in its targeting of dealer participation.

The Repair Is Covered

By Gregory Arroyo
The editor opens up about his first service-contract claim, which resulted in a covered and repaired vehicle as well as a few lessons.

Change Is Happening

By Gregory Arroyo

Who Will Take Up the CFPB's Torch?

By Gregory Arroyo

Mad Marv

Marv Eleazer
I Love F&I. How About You?

By Marv Eleazer
His Madness challenges F&I professionals to decide right here and now whether F&I is your career or just a job.

Is That Legal?

By Marv Eleazer
Is manipulating a sales agreement to accommodate a customer’s request to cash out of a dealer-arranged retail sales contract allowed? His Madness gets answers from the industry’s top legal mind.

Overcome Your F&I Weaknesses

By Marv Eleazer

Proper Deal Structure Moves Mountains

By Marv Eleazer

On the Point

Jim Ziegler
Bound to Fail

By Jim Ziegler
Da Man returns with a message to vehicle manufacturers jumping into the subscription waters: It ain’t gonna happen.

Sharpen Your Survival Skills

By Jim Ziegler
‘Da Man’ has a plan you can use to survive the collapse of the car business and remain profitable through the dealer apocalypse.

Sales Rock Stars Still Exist

By Jim Ziegler

The New Stooges

By Jim Ziegler