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Web Seminars

7 Quick ways to drive purchase decisions with online reviews

2/16/2017

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FREE WEBINAR 

7 Quick ways to drive purchase decisions with online reviews

Originally aired: Thursday, February 16, 2017 ● 11:00 AM PT/2:00 PM ET 

Selling cars is a competitive business, so standing out among your peers can be difficult. You spend thousands of dollars on advertising and billboards. But what happens when they research you online? If you have a bad rating, odds are they’ll keep looking because a vast majority of car buyers now trust online reviews as much as personal recommendations. But reviews do more than just enhance your online reputation. They can also help you get noticed on sites like Google, Cars.com, DealerRater, and Edmunds and drive purchase decisions from customers.

Join us for this webinar to learn how online reviews can help you build a loyal customer base and sell more cars. Key takeaways include:

      1. Why online reviews are important for your business
      2. How online reviews influence buying behavior
      3. Tips for building your online reputation on the sites that matter most

Speakers:

Dan Wright, Director of Automotive Sales, Podium

Nico Dato, Vice President of Marketing, Podium

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Web Seminars

Changing Software? Overcome the No. 1 Obstacle to Successful Implementation

11/10/2016

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FREE WEBINAR 

Changing Software? Overcome the No. 1 Obstacle to Successful Implementation

Originally aired: Thursday, November 10, 2016 ● 11:00 AM PT/2:00 PM ET 

You’ve brainstormed, you’ve researched, and you’ve sat through countless demos looking for the perfect partner. Now it’s time to sign on the dotted line. Soon, all your problems will be over…right?

Well, not quite. You will only see the benefits of change when it occurs at the individual employee level. Making sure that happens can be a significantly larger challenge than deciding on your new technology to begin with. In this free webinar, you’ll learn:

  • The first steps to changing software or processes that you absolutely cannot miss, or risk failure
  • The biggest challenge to gaining employee buy-in, and how to defeat it once and for all
  • How your new software can determine the success of implementation before you even start
  • Why many technology changes fail, and what you can do to avoid others’ mistakes

Speaker:

Nathan Usher, Director of Business Development, DealerSocket

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Web Seminars

Discover a 140-year-old secret to reaching new levels of F&I success

10/6/2016

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FREE WEBINAR 

Discover a 140-year-old secret to reaching new levels of F&I success

Originally aired: Thursday, October 6, 2016 ● 11:00 AM PT/2:00 PM ET

Webinar attendees will learn a 140-year-old secret to help build a world-class customer experience and maximize F&I opportunities. 

Zurich will share seven keys to this secret:

  1. Strategies to maximizing cash PVR
  2. Increasing lease product penetration and PVR
  3. F&I presentation technology
  4. Training sales personnel and the sales desk
  5. The ultimate turnover
  6. Conducting a successful sales meeting
  7. Steps to an effective save-a-deal meeting

Zurich will provide attendees with action items they can implement to help identify opportunities for creating a collaborative approach to an enhanced customer experience.

Speakers:

Sam D’Arc, National Finance & Insurance Manager, Zurich in North America

Rick Strifler, Regional Finance & Insurance Manager, Zurich in North America

Click here to register today!

Blog

So Here's the Deal

Ronald J. Reahard
Combating CUs

By Ronald J. Reahard
Top trainer tells an F&I pro from San Antonio to stop fighting credit unions and join them. He also reveals three reasons most CU members should choose dealership financing.

Trading Rate for Product

By Ronald J. Reahard
A reader wonders if a scenario exists where trading rate for product doesn’t cross that invisible legal line. The magazine’s resident F&I pro weighs in.

(Video) Discussing the Risk-Based Pricing Rule

By Ronald J. Reahard

(Video) Timing F&I

By Ronald J. Reahard

Done Deal

Gregory Arroyo
Don’t Tune Out

By Gregory Arroyo
The editor takes you inside a conference that had digital retailing makers wooing auto finance execs.

Generationally Speaking

By Gregory Arroyo
What was supposed to be a listen-and-learn assignment turns into fodder for the editor’s monthly page, and he thinks you’ll understand why.

Credit Crisis or Market Rationalization?

By Gregory Arroyo

How to Lose a Customer

By Gregory Arroyo

Mad Marv

Marv Eleazer
There’s No ‘I’ in Team

By Marv Eleazer
His Madness shares a story of how good, old-fashioned customer care will always trump some algorithm or digital retailing tool.

What’s the Rush?

By Marv Eleazer
When you’re having fun, the hours go by like minutes. His Madness shares advice for improving the car-buying experience.

Debating the Chargeback

By Marv Eleazer

Simple Is as Simple Does

By Marv Eleazer

On the Point

Jim Ziegler
Sales Rock Stars Still Exist

By Jim Ziegler
Da Man says $40,000-a-month sales rock stars still exist. He says you’ll find them on YouTube and Facebook Live.

The New Stooges

By Jim Ziegler
The Alpha Dawg predicts that the latest round of technology disrupters will deliver more missed opportunities than closed deals.

Is Your Quick Lube Driving Away Business?

By Jim Ziegler

Who Shot the Dealer?

By Jim Ziegler