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Web Seminars

Why Your Dealership Should Be Texting in 2018

3/1/2018

Register here to view now!

FREE WEBINAR 

Why Your Dealership Should Be Texting in 2018

Originally aired: Thursday, March 1, 2018 ● 11:00 AM PT/2:00 PM ET 

The way that consumers want to interact with your dealership has changed. Recent research has found that nearly 90 percent of consumers would prefer communicating via messaging. The problem is only 48 percent of businesses offer messaging capabilities. Dealerships that aren’t making an effort to speak to car buyers on their terms could be driving them to the competition.

In this on-demand webinar, we discuss how implementing a text messaging strategy for your dealership will help you create new leads, drive traffic to your showroom floor, while providing you with best practices for how to use text messaging to improve your online reputation.

Key objectives:

  1. Why your dealership should interact with car-buyers through text messaging
  2. Learn best practices for using text messaging to acquire new customers
  3. Tips for improving your online reputation through text messaging

Speakers:

Dan Wright, Director of Automotive Sales, Podium

Brooke Grant, Marketing Manager, Podium 

Register here to view now!

Web Seminars

Secure the Apple Devices in Your Dealership

9/21/2017

Register here to view now!

FREE WEBINAR 

Secure the Apple Devices in Your Dealership

Originally aired: Thursday, September 21, 2017 ● 11:00 AM PT/2:00 PM ET 

With Apple devices increasingly used by dealerships around the country, it has never been more important to make sure your team is using Apple products in a secure and controlled way. Jamf Now helps dealerships manage Apple devices by distributing apps, controlling security settings, and more, all while protecting vital company and customer information. 

Reserve your spot in this webinar to learn more about how Jamf Now can help your dealership!

Speaker:

Garrett Denney, Product Marketing Manager, Jamf Now, Jamf

Register here to view now!

Blog

So Here's the Deal

Ronald J. Reahard
Addressing F&I’s Internet Problem

By Ronald J. Reahard
A frustrated F&I manager poses an increasingly common question: How do you sell protection products to customers who demand the final price by phone and then show up with a bank check?

(Video) Selling Eight Products Without Losing the Customer

By Ronald J. Reahard
Is offering eight products a bad idea? The magazine’s resident F&I pro says it depends on the producer and the presentation.

He Had a Goal: Remembering David Ressler

By Ronald J. Reahard

[Video] Selling to Short-Term Owners

By Ronald J. Reahard

Done Deal

Gregory Arroyo
Change Is Happening

By Gregory Arroyo
Saddened by the potential loss of another piece of his childhood, the editor tries to put the pieces together when he realizes there’s a good lesson to be learned in a toy retailer’s likely demise.

Who Will Take Up the CFPB's Torch?

By Gregory Arroyo
The CFPB’s acting director tells state regulators there will no longer be ‘regulation by enforcement,” but the editor believes there’s a long list of regulators waiting to take up the torch.

Military Lending Act Guidance: The Gift That Keeps On Giving

By Gregory Arroyo

Resolution Needed

By Gregory Arroyo

Mad Marv

Marv Eleazer
Overcome Your F&I Weaknesses

By Marv Eleazer
His Madness issues a challenge to every F&I professional: Eradicate your bad work habits, diversify your lender spread, and check your God complex at the door.

Proper Deal Structure Moves Mountains

By Marv Eleazer
His Madness has a simple but powerful piece of advice for newbie F&I managers and those struggling to adapt to the way finance sources are rating credit-challenged car buyers.

Show Us Some Love

By Marv Eleazer

Chargeback Prevention

By Marv Eleazer

On the Point

Jim Ziegler
Sharpen Your Survival Skills

By Jim Ziegler
‘Da Man’ has a plan you can use to survive the collapse of the car business and remain profitable through the dealer apocalypse.

Sales Rock Stars Still Exist

By Jim Ziegler
Da Man says $40,000-a-month sales rock stars still exist. He says you’ll find them on YouTube and Facebook Live.

The New Stooges

By Jim Ziegler

Is Your Quick Lube Driving Away Business?

By Jim Ziegler