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Web Seminars

Implementing a Metal-Moving Omnichannel Strategy

8/16/2018

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FREE WEBINAR 

Implementing a Metal-Moving Omnichannel Strategy

Originally aired: Thursday, August 16, 2018 ● 11:00 AM PT/2:00 PM ET 

Did you know that, according to Facebook, more than 2 billion messages are exchanged every month between consumers and businesses, and that more than half of all customers prefer to message businesses on Facebook Messenger than actually call a customer service phone line? And according to Dimension Data, 9 out of 10 consumers prefer messaging to communicate with business, but only 48% of businesses are equipped to connect with customers through a message.

View this on-demand webinar today to learn how the customer journey has changed and what your dealership needs to do to stay engaged at key customer touchpoints.

Key Takeaways:

  1. Discover the preferred communication channels of today’s car buyer
  2. Learn how to turn Google Click-to-Message and Facebook Messenger into a sales driver
  3. Get 6 tips for improving the customer experience using messaging

Speakers:

Dan Wright, Head of Automotive Division, Podium

Brooke Grant, Product Marketing Manager, Podium 

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Web Seminars

CFPB Defanged: Rise of the eDealership

7/11/2018

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FREE WEBINAR 

CFPB Defanged: Rise of the eDealership

Originally aired: Wednesday, July 11, 2018 ● 11:00 AM PT/2:00 PM ET 

State regulators are lining up to fill the void left by the CFPB’s retreat from regulation. But due to budget constraints and other limitations, the big financial companies may not be their main target. Compliance auditor Gil Van Over believes that puts dealers squarely in the crosshairs of state Attorneys General. He entered the F&I Think Tank to share a compliance defense plan to help dealerships prepare for the next wave of compliance.

  • Road to Compliance: Identify critical compliance components and best practices on the road to the sale.
  • Trail of Facts: Does your paper trail tell a story of compliance or something else?
  • Quoting the First Pencil: Examining the risks of quoting payments in the showroom.
  • From Pulp to Ions: Learn why digitizing your desking process may be your best defense against regulator encroachment.

Speakers:

Gregory Arroyo, Editorial Director, F&I and Showroom Magazine

Gil Van Over, President, gvo3 & Associates 

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Web Seminars

5 Reasons Why Online Reviews Directly Impact Your Bottom Line

6/19/2018

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FREE WEBINAR 

5 Reasons Why Online Reviews Directly Impact Your Bottom Line

Originally aired: Tuesday, June 19, 2018 ● 11:00 AM PT/2:00 PM ET 

Online reviews are the new word of mouth. They play a significant role in how car buyers ultimately find and choose your dealership. Dealers that want to separate themselves from the competition are placing more emphasis on collecting and managing online reviews on sites like Google and Facebook.

During this on-demand webinar, we cover how online reviews improve discovery by boosting your local SEO ranking, drive traffic to your showroom, and finally influence purchase decisions.

Key takeaways include:

  • An understanding of how online reviews can directly impact revenue
  • How collecting more reviews will increase visibility on local search engine results pages
  • The best practices for collecting hundreds of new reviews for your dealership

Speakers:

Rob Mayfield, Product Marketing Manager, Podium 

Chase Richardson, Sr. Regional Sales Director, Podium

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Web Seminars

CFPB Defanged: Be Careful What You Wish For

6/6/2018

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FREE WEBINAR 

CFPB Defanged: Be Careful What You Wish For

Originally aired: Wednesday, June 6, 2018 ● 11:00 AM PT/2:00 PM ET 

The CFPB’s guidance on dealer participation is on the brink of repeal, while its Office of Fair Lending was stripped of its enforcement powers. Acting Director Mick Mulvaney has also made clear the bureau will no longer “push the envelope.” But Hudson Cook LLP attorney Eric Johnson says, “Be careful what you wish for.” He joins F&I and Showroom’s Gregory Arroyo for part one of the magazine’s compliance webinar series to…

  • ID the 16 Attorneys General who’ve vowed to take up the embattled regulator’s torch
  • Analyze Acting Director Mick Mulvaney’s “no regulation by enforcement” approach
  • Examine the FTC’s possible role going forward
  • Provide an update on current challenges to Mulvaney’s directorship
  • Explain why F&I products aren’t out of the regulatory woods just yet

Speakers:

Gregory Arroyo, Editorial Director, F&I and Showroom Magazine

Eric Johnson, Partner, Hudson Cook LLP 

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Web Seminars

Why Your Dealership Should Be Texting in 2018

3/1/2018

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FREE WEBINAR 

Why Your Dealership Should Be Texting in 2018

Originally aired: Thursday, March 1, 2018 ● 11:00 AM PT/2:00 PM ET 

The way that consumers want to interact with your dealership has changed. Recent research has found that nearly 90 percent of consumers would prefer communicating via messaging. The problem is only 48 percent of businesses offer messaging capabilities. Dealerships that aren’t making an effort to speak to car buyers on their terms could be driving them to the competition.

In this on-demand webinar, we discuss how implementing a text messaging strategy for your dealership will help you create new leads, drive traffic to your showroom floor, while providing you with best practices for how to use text messaging to improve your online reputation.

Key objectives:

  1. Why your dealership should interact with car-buyers through text messaging
  2. Learn best practices for using text messaging to acquire new customers
  3. Tips for improving your online reputation through text messaging

Speakers:

Dan Wright, Director of Automotive Sales, Podium

Brooke Grant, Marketing Manager, Podium 

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Web Seminars

Secure the Apple Devices in Your Dealership

9/21/2017

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FREE WEBINAR 

Secure the Apple Devices in Your Dealership

Originally aired: Thursday, September 21, 2017 ● 11:00 AM PT/2:00 PM ET 

With Apple devices increasingly used by dealerships around the country, it has never been more important to make sure your team is using Apple products in a secure and controlled way. Jamf Now helps dealerships manage Apple devices by distributing apps, controlling security settings, and more, all while protecting vital company and customer information. 

Reserve your spot in this webinar to learn more about how Jamf Now can help your dealership!

Speaker:

Garrett Denney, Product Marketing Manager, Jamf Now, Jamf

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Blog

So Here's the Deal

Ronald J. Reahard
Menus Don’t Work Miracles

By Ronald J. Reahard
A fancy new menu can help streamline processes and improve customer engagement, but it won’t replace the hard-won skill and compassion of a true F&I professional.

Avoiding the AAA Objection

By Ronald J. Reahard
Top trainer advises F&I pros to eliminate the ‘I have AAA’ objection by downplaying the very real — but relatively minor — roadside assistance benefit included with most service contracts.

(Video) Capture Missed VSC Sales

By Ronald J. Reahard

The Dealer Moved My Goal Posts

By Ronald J. Reahard

Done Deal

Gregory Arroyo
Car Buyers Need F&I

By Gregory Arroyo
Current market trends are playing right into the F&I product pitch, but they also reveal trouble ahead for the automotive retail industry at large.

Protecting F&I’s Future

By Gregory Arroyo
The editor responds to a reader’s question about whether F&I managers are being replaced by iPads and digital retailing tools.

Game Almost Over

By Gregory Arroyo

The Repair Is Covered

By Gregory Arroyo

Mad Marv

Marv Eleazer
'We Never Buy This Stuff'

By Marv Eleazer
Every F&I pro gets the occasional ‘F’ customer, but they’re a small part of your business and they’re not worth a minute of mental anguish.

Stop Painting Dealers With a Broad Brush

By Marv Eleazer
His Madness has a few choice words for media members who obsess over every act of dealer malfeasance while ignoring their charitable and volunteer efforts.

I Love F&I. How About You?

By Marv Eleazer

Is That Legal?

By Marv Eleazer

On the Point

Jim Ziegler
Bound to Fail

By Jim Ziegler
Da Man returns with a message to vehicle manufacturers jumping into the subscription waters: It ain’t gonna happen.

Sharpen Your Survival Skills

By Jim Ziegler
‘Da Man’ has a plan you can use to survive the collapse of the car business and remain profitable through the dealer apocalypse.

Sales Rock Stars Still Exist

By Jim Ziegler

The New Stooges

By Jim Ziegler