The Industry's Leading Source For F&I, Sales And Technology


Web Seminars

Why Your Dealership Should Be Texting in 2018


Click here to register now!


Why Your Dealership Should Be Texting in 2018

Thursday, March 1, 2018 ● 11:00 AM PT/2:00 PM ET 

The way that consumers want to interact with your dealership has changed. Recent research has found that nearly 90 percent of consumers would prefer communicating via messaging. The problem is only 48 percent of businesses offer messaging capabilities. Dealerships that aren’t making an effort to speak to car buyers on their terms could be driving them to the competition.

In this webinar, we will discuss how implementing a text messaging strategy for your dealership will help you create new leads, drive traffic to your showroom floor, while providing you with best practices for how to use text messaging to improve your online reputation.

Key objectives:

  1. Why your dealership should interact with car-buyers through text messaging
  2. Learn best practices for using text messaging to acquire new customers
  3. Tips for improving your online reputation through text messaging


Dan Wright, Director of Automotive Sales, Podium

Brooke Grant, Marketing Manager, Podium 

Click here to register now!


So Here's the Deal

Ronald J. Reahard
Selling to Short-Term Owners

By Ronald J. Reahard
The magazine’s F&I pro responds to a question about how to build value in F&I protections if the customer says he plans on paying off his loan long before the term expires.

(Video) Selling High-Mileage VSC Plans

By Ronald J. Reahard
How do you sell a $3,000 VSC on an $8,000 car? Top trainer offers a four-step process to ensure every customer gets the protection they need.

Selling Warranty Compliance Plans

By Ronald J. Reahard

Handling the ‘Last Car’ Objection

By Ronald J. Reahard

Done Deal

Gregory Arroyo
Resolution Needed

By Gregory Arroyo
The editor shares some insider information regarding the industry’s efforts to get the Defense Department to reconsider last month’s interpretive rule regarding the sale of GAP and credit insurance to military consumers.

Rescinding the CFPB’s Auto Finance Guidance

By Gregory Arroyo
The editor debunks a few myths about the Consumer Financial Protection Bureau, then explains why the industry is on the brink of repealing the bureau’s auto finance guidance.

Still a Work in Progress

By Gregory Arroyo

It Is Unwise to Lower Your Defenses

By Gregory Arroyo

Mad Marv

Marv Eleazer
Chargeback Prevention

By Marv Eleazer
How do you respond to a customer who wants to cancel the F&I program you sold them? His Madness digs into four common reasons consumers give for wanting out of a protection plan.

Your F&I Backup Plan

By Marv Eleazer
Equipment failures can’t stop an F&I manager who is prepared for any contingency. His Madness lists four backup plans you can implement today.

Love It or Leave It

By Marv Eleazer


By Marv Eleazer

On the Point

Jim Ziegler
Sharpen Your Survival Skills

By Jim Ziegler
‘Da Man’ has a plan you can use to survive the collapse of the car business and remain profitable through the dealer apocalypse.

Sales Rock Stars Still Exist

By Jim Ziegler
Da Man says $40,000-a-month sales rock stars still exist. He says you’ll find them on YouTube and Facebook Live.

The New Stooges

By Jim Ziegler

Is Your Quick Lube Driving Away Business?

By Jim Ziegler