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Why Your Dealership Needs an Omni-Channel Communication Strategy in 2018


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Why Your Dealership Needs an Omni-Channel Communication Strategy in 2018

Thursday, August 16, 2018 ● 11:00 AM PT/2:00 PM ET 

While a vast majority of the car-buying process is happening online, there comes a time when your customers will eventually need to take that process offline. Dealerships that are winning are providing consumers with a number of different options to connect and drive them to the dealership, including text, web chat, email, phone, and others.

Over the course of this webinar, we will discuss the typical car buying journey and show you how an omni-channel strategy can improve the experience and drive more business.

Key takeaways include:

  1. What it means to have an omni-channel strategy
  2. How today’s car buyer finds and connects with a dealership
  3. Why connecting your dealership to Google Click-to-Message and Facebook Messenger will drive more leads
  4. The benefits of having a unified inbox for all of your customer interactions


Dan Wright, Head of Automotive Division, Podium

Brooke Grant, Product Marketing Manager, Podium 

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