| T O P I C R E V I E W |
| fiadmin |
Posted - 05/14/2012 : 13:20:56
How many of you sell key replacement at your stores? If you do, are you having any success?
I also wanted to call your attention to an article running in this month's issue on selling key replacement programs. Hope it helps: http://www.fi-magazine.com/Article/Story/2012/05/Keys-to-the-Sale.aspx |
| 3 L A T E S T R E P L I E S (Newest First) |
| fiadmin |
Posted - 05/14/2012 : 16:43:18
Good point, Snow, this product would make more sense bundled with D&D, windshield, etc. And good call on the JMA line. |
| snowman |
Posted - 05/14/2012 : 16:04:52
Also, I like this statement in the article: “I understand. It’s hard to justify the cost if you don’t see the value. To see if it would be cost effective, do you mind if I ask you a question?”
Word for word, straight out of the JMA handbook. Gotta love it. 
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| snowman |
Posted - 05/14/2012 : 16:00:49
We signed up for a plan a couple of years ago and when the first claim came in the parts department pitched a hissy fit of galactic proportions because they make big money on keys and the payout was way below what they wanted. So, that ended that experiment.
Now, we have a couple of products that include key replacement as one of the features. For example, VW's Term Care Select which is a great product offering many different things, includes a key every year and pays pays MSRP. (Great product for leases, BTW, because it keeps customers from getting charged at lease end for missing keys.)
I wouldn't be interested in another key only product, as there are just too many things to try and get into a menu as it is. It would have to be bundled in with other products.
Kind of the same way I feel about dent & ding coverage. I wouldn't do it by itself, but Millennium Perfect includes dent & ding, windshield repair and full roadside assistance along with it's wheel & tire coverage. You get all that in one policy and one menu item. |
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