| Author |
 Topic  |
|
|
fiadmin
727 Posts |
|
|
snowman
Libya
2128 Posts |
 Posted - 05/14/2012 : 16:00:49
|
We signed up for a plan a couple of years ago and when the first claim came in the parts department pitched a hissy fit of galactic proportions because they make big money on keys and the payout was way below what they wanted. So, that ended that experiment.
Now, we have a couple of products that include key replacement as one of the features. For example, VW's Term Care Select which is a great product offering many different things, includes a key every year and pays pays MSRP. (Great product for leases, BTW, because it keeps customers from getting charged at lease end for missing keys.)
I wouldn't be interested in another key only product, as there are just too many things to try and get into a menu as it is. It would have to be bundled in with other products.
Kind of the same way I feel about dent & ding coverage. I wouldn't do it by itself, but Millennium Perfect includes dent & ding, windshield repair and full roadside assistance along with it's wheel & tire coverage. You get all that in one policy and one menu item. |
 |
|
|
snowman
Libya
2128 Posts |
Posted - 05/14/2012 : 16:04:52
|
Also, I like this statement in the article: “I understand. It’s hard to justify the cost if you don’t see the value. To see if it would be cost effective, do you mind if I ask you a question?”
Word for word, straight out of the JMA handbook. Gotta love it. 
|
|
|
|
fiadmin
727 Posts |
Posted - 05/14/2012 : 16:43:18
|
| Good point, Snow, this product would make more sense bundled with D&D, windshield, etc. And good call on the JMA line. |
|
|
| |
Topic |
|
|
|
Selling Key Replacement
