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TAG SEARCH RESULT: Customer Interview

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January 31, 2017

F&I Tip of the Week: Relevant vs. Irrelevant Products

F&I trainer Gerry Gould teams with trainer Fernando Romani to demonstrate the best way to discover which products are most relevant to the customer.

December 5, 2016

Ditch the Interview

F&I pro makes a case for ditching the F&I interview. He says a quick discussion with the salesperson and a look at the customer’s credit report and trade appraisal will tell you all you need to know.

November 25, 2015

F&I’s Shifting Paradigm

An Ohio-based general agent believes the F&I industry is ignoring a paradigm shift and a chance to deliver what consumers really want: a better experience.

January 29, 2015

Zurich Unveils Tablet F&I Menu

Officials with the F&I product provider said at last week’s NADA Convention & Expo that the company didn’t just develop a tablet menu, it developed a mobile F&I process.

August 10, 2012

Steps to the SpiFi Interview

F&I managers must decide for themselves whether the customer interview is advisable or expendable, but the magazine’s subprime insider says it’s mandatory for special finance managers.

November 1, 2011

[Updated] F&I Directors Talk Shop

The magazine has just posted the uncut version of the ‘Mad’ Marv-led F&I directors’ panel at the magazine’s September conference. Click below to check it out.

October 31, 2011

Debating the Interview

The magazine’s frontline columnist is a little fed up with all the talk about the customer interview. Here’s his take on why dealers and trainers need to be careful about imposing it on F&I producers.

September 22, 2011

VIDEO: Tip of The Week

Gerry Gould, director of training for United Development Systems, completes Part 3 of his three-part series on the customer interview. In this edition, he talks about where to conduct the customer interview.

September 6, 2011

The Interview

A five-minute interview can go a long way toward putting customers at ease, and it may even lead to a nice boost in F&I profit per vehicle retailed. F&I trainer breaks down the process.

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