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TAG SEARCH RESULT: F&I Tip of the Week

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April 11, 2017

F&I Tip of the Week: Why People Don’t Buy

F&I trainer Gerry Gould says there’s only one reason customers don’t buy from you. He reveals what it is and offers the fix in his latest F&I Tip of the Week.

April 4, 2017

F&I Tip of the Week: The Aging Effect

F&I trainer Gerry Gould revisits his Aug. 2 F&I Tip of the Week (“The ‘Just in Case’ Close”) and offers a little spin on the close.

March 28, 2017

F&I Tip of the Week: Leave It to the Specialists

Would you expect the owner of a national tire chain to be an F&I product buyer? F&I trainer Gerry Gould reveals the moral of a business manager’s tale of sales success.

January 31, 2017

F&I Tip of the Week: Relevant vs. Irrelevant Products

F&I trainer Gerry Gould teams with trainer Fernando Romani to demonstrate the best way to discover which products are most relevant to the customer.

January 24, 2017

F&I Tip of the Week: From Good to Great

There’s only one thing that separates a good F&I manager from a great one. F&I trainer Gerry Gould reveals what it is in his latest F&I Tip of the Week.

January 19, 2017

F&I Tip of the Week: The Follow-Up Opportunity

The day after the customer takes delivery of his or her vehicle represents the perfect opportunity to take another shot at a service-contract sale. F&I Trainer Fernando explains why in his latest F&I Tip of the week.

December 15, 2016

F&I Tip of the Week: Maximizing the Deal

What does withdrawing from a bank account have to do with F&I? F&I trainer Fernando Romani explains in his latest F&I Tip of the Week.

December 13, 2016

F&I Tip of the Week: Bring Back the GOYA

If you want to get something done, you have to GOYA. In his latest F&I Tip of the Week, F&I trainer Gerry Gould explains what that is and how it can correct many of the issues F&I managers face.

December 8, 2016

F&I Tip of the Week: The 75% Club

Is your F&I product presentation putting customers in the 75% club before you go for the close? F&I trainer explains what the 75% club is, how to get your customers there, and what to do once they are.

September 27, 2016

F&I Tip of the Week: 5 Keys to Selling More Product

F&I trainer Gerry Gould says the right mindset will help you close more product sales than any word-track ever will. He shares the five keys to creating a mental advantage in his latest F&I Tip of the Week.

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