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TAG SEARCH RESULT: Gerry Gould

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August 23, 2016

F&I Tip of the Week: Turning Cost Into a Minor Issue

In this week’s F&I Tip of the Week, F&I trainer Gerry Gould shares a technique for making cost a nonfactor for payment-conscience buyers.

July 12, 2016

F&I Tip of the Week: The Credit Interview

Having the right answers and staying credible with your buyer are critical when going to bat for a customer with derogatory credit. F&I trainer breaks down the credit interview in his latest installment of F&I Tip of the Week.

February 18, 2016

Top F&I Trainers Headed to F&I Think Tank

Celebrated F&I trainers Luis Garcia, Gerry Gould and Rick McCormick will join forces at F&I Think Tank to lead Shark Tank, a 20 Group-like session that will allow attendees to get answers to troublesome customer objections, deal situations and departmental issues.

January 26, 2016

F&I Tip of the Week: Coverage Beyond the Factory Warranty

F&I trainer Gerry Gould admits his newest tip was inspired by a simple statement an F&I manager made to a customer. Find out what the producer said in Gould’s newest F&I Tip of the Week.

January 22, 2016

F&I Trainer Gould Added to Dealer Summit Roster

Organizers of Dealer Summit announced that Gerry Gould, director of training for United Development Systems Inc. (UDS), will lead a session dedicated to F&I product sales at the event, which will be held May 3–5, 2016, at the Sheraton Tampa Riverwalk Hotel.

January 19, 2016

F&I Tip of the Week: Using In-Car Tech to Sell VSCs

Study after study shows that in-car tech is the main reason for the recent declines in vehicle quality. F&I trainer Gerry Gould says there’s one question F&I pros can ask customers that will tee up a discussion on how a service contract can keep those creature features operational.

November 25, 2015

5 Ingredients for F&I Success

The definition of F&I success may vary, but sustained production depends on industry and product knowledge, commitment, preparation and self-discipline.

November 10, 2015

F&I Tip of the Week: Teeing Up the Pitch

F&I trainer Gerry Gould says there’s one question that will always get a favorable answer, one that tees up an F&I manager's pitch. Find out what it is in this week’s F&I Tip of the Week.

October 20, 2015

F&I Tip of the Week: Selling Paintless Dent Removal

F&I trainer Gerry Gould says the key to selling paintless dent removal is to get customers to recall their unfortunate experience. He shows you how in his latest F&I Tip of the Week.

August 21, 2015

Gould, Romani Discuss Industry Summit's 2015 Program

F&I Trainers Gerry Gould and Fernando Romani discuss Industry Summit's 2015 program (www.industrysummit.com). They also talk about what attendees can expect from their "Actions Speak Louder Than Words" workshop on Wednesday, Sept. 9, at 10:40 a.m.