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TAG SEARCH RESULT: Gerry Gould

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May 26, 2015

F&I Tip of the Week: Handling the AAA Objection

F&I trainer Gerry Gould breaks down his response to the AAA objection. His approach: Don’t get furious, get curious. Find out what he means in his latest F&I Tip of the Week.

April 28, 2015

F&I Tip of the Week: Selling Off the Base Payment

F&I trainer Gerry Gould explains how ensuring customers understand that the base payment only includes their vehicle and a factory warranty can help fuel F&I product sales.

April 21, 2015

F&I Tip of the Week: Responding to Lower Payment Requests

F&I trainer Gerry Gould breaks down the F&I manager’s roll when customers tell sales consultants they’re payment is too high.

March 31, 2015

F&I Tip of the Week: Building an Evidence Manual

UDS’ Gerry Gould breaks down your evidence manual's must-haves in this week’s edition of F&I’s Tip of the Week.

February 3, 2015

F&I Tip of the Week: Disrespectful-People Protection

How many times have you had a customer say: “You know what, I take really good care of my car”? F&I trainer Gerry Gould has the response to this all-too-common objection.

December 30, 2014

F&I Tip of the Week: Handling the ‘Third Base Coach’

There’s nothing more aggravating than having a customer enter the F&I office with a trusted advisor. F&I trainer Gerry Gould shares a tip on how to handle the third base coach.

December 16, 2014

F&I Tip of the Week: Products that Complement

F&I trainer Gerry Gould delves into menu structure and explains how product arrangement can lead customers back to the premium package.

December 9, 2014

F&I Tip of the Week: Which F&I Manager are You?

F&I trainer Gerry Gould breaks down two types of F&I managers that should be avoided at all cost. He then details the qualities of the ideal F&I manager.

December 2, 2014

F&I Tip of the Week: The F&I Close

The most powerful closing tool in an F&I manager’s arsenal is a simple question. F&I trainer Gerry Gould reveals what it is and issues a challenge to F&I managers who use it.

November 18, 2014

F&I Tip of the Week: Selling the "Y"

"Dependability" and "Reliability" are two words that reign supreme in the minds of car buyers. But there are two other words that end in  "Y" that F&I managers need to remind customers of when they reach their office. Click on the link to find out what they are.