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TAG SEARCH RESULT: Gerry Gould

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November 10, 2014

F&I Tip of the Week: Follow the Recipe

F&I trainer Gerry Gould details the recipe theory. What’s that? Well, if applied, it can be the difference between a good presentation and a bad presentation.

November 4, 2014

F&I Tip of the Week: Instinct vs. Process

F&I trainer Gerry Gould says when F&I managers let their instincts trump process, their profits take a hit.

October 28, 2014

F&I Tip of the Week: Defining Menu Transparency

Should F&I product pricing be on the menu? F&I trainer Gerry Gould offers his take in his latest installment of F&I’s Tip of the Week.

October 21, 2014

F&I Tip of the Week: Ask, Don't Tell

In the F&I office, customer engagement is key, especially when faced with an objecting customer. So stop telling and start asking customers what they know about the factory warranty. F&I trainer Gerry Gould explains in his latest F&I Tip of the Week.

October 14, 2014

F&I Tip of the Week: Complete the Protection

F&I trainer Gerry Gould says F&I managers should always go for more and should never sacrifice their income by settling for just one product sale. The key, he adds, is to complete the protection by matching up products that complement each other.

October 7, 2014

F&I Tip of the Week: Reducing Contracts in Transit

F&I trainer Gerry Gould calls out sales teams in his latest edition of F&I’s Tip of the Week. He explains how that department can help reduce contracts in transit.

September 30, 2014

F&I Tip of the Week: Attitude Adjustment

It’s easy to get down after facing a string of cash, lease and employee deals. But F&I trainer Gerry Gould says stop being bitter, because the next deal could be the one that makes your day.

September 23, 2014

F&I Tip of the Week: 5 Ingredients to F&I Success

F&I trainer Gerry Gould issues a challenge to F&I pros. He also reveals his five ingredients to F&I success in his latest edition of F&I's Insider Tip of the Week.

September 3, 2014

ADTV: Gerry Gould Talks Industry Summit 2014

F&I trainer Gerry Gould has a message for those of you who are still undecided about attending Industry Summit 2014 (www.industrysummit.com). He also offers a few insights on what he’ll cover during his workshop, “Lease Boom and Cash Doom.” It’s scheduled for Tuesday, Sept. 9, at 10:05 a.m. inside the Paris Las Vegas' Champagne Ballroom.

August 26, 2014

F&I Tip of the Week: Objection Prevention

Every F&I manager knows they’re going to sell something, but is your office flaunting it? United Development System’s Gerry Gould says there’s one way you can tell.