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TAG SEARCH RESULT: Gerry Gould

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August 12, 2014

F&I Tip of the Week: What’s in a ‘No’?

The word “No” is the easiest thing to say, because it requires no thought on the customer’s part. United Development Systems’ Gerry Gould explains how to start thinking about that “No” differently in order to sell more product.

August 5, 2014

F&I Tip of the Week: Closing a Service-Contract Sale

United Development Systems’ Gerry Gould shares an effective way to close a service-contract sale. It starts by simply asking customers what their understanding of the factory warranty is.

July 29, 2014

F&I Tip of the Week: The Power of the Pen

United Development Systems’ Gerry Gould says there’s a reason the Sharpie marker has made F&I pros a lot of money. He explains in his latest installment of F&I’s Tip of the Week.

July 15, 2014

F&I Tip of the Week: The 'My Friend is a Mechanic' Objection

In F&I's Tip of the Week, United Development System’s Gerry Gould says that talking about technology can be a great starting point when a customer claims they have a friend who can fix their vehicle.

July 8, 2014

F&I Tip of the Week: The 'Let Me Think About It' Objection

United Development System’s Gerry Gould knows how frustrating the elusive “I’m going to think about it” objection can be. In F&I’s Tip of the Week, he shares a way to overcome it.

July 1, 2014

F&I Tip of the Week: Criteria Selling

United Development System’s Gerry Gould says there’s a way to take your F&I performance to the next level. It’s called criteria selling. He explains what it is in F&I’s Tip of the Week.

June 24, 2014

F&I Tip of the Week: Avoiding Bad Months

Bad days are unavoidable. But there’s one thing good F&I pros rely on to avoid a bad week and a bad month. United Development Systems’ Gerry Gould reveals what it is in his latest installment of F&I’s Tip of the Week.

June 17, 2014

F&I Tip of the Week: Selling Key Replacement

“How did you feel?” can be a powerful question when selling key replacement. United Development Systems’ Gerry Gould explains in his latest installment of F&I’s Tip of the Week.

June 3, 2014

F&I Tip of the Week: Selling Road Hazard Protection

Getting customers to say “Yes” to your road hazard tire-and-wheel program may be as easy as asking them how they feel. United Development Systems’ Gerry Gould explains in F&I’s Tip of the Week.

May 27, 2014

F&I Tip of the Week: Selling the Premium Option

How do you get customers to commit to that left column, better known as the premium option? United Development Systems' Gerry Gould shows you how in his latest installment of F&I Tip of the Week.