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TAG SEARCH RESULT: Gerry Gould

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May 27, 2014

F&I Tip of the Week: Selling the Premium Option

How do you get customers to commit to that left column, better known as the premium option? United Development Systems' Gerry Gould shows you how in his latest installment of F&I Tip of the Week.

December 23, 2013

Provide, Preserve, Protect

Top trainer says the issues dividing most sales and F&I departments could be solved if compliance wasn't an F&I-only concern.

December 6, 2013

Understanding the Internet Shopper

Customers are taking to the Internet every day to structure their own deals based on how much they can realistically afford to put down and pay per month. So why aren’t they being as truthful once they enter the dealership? United Development Systems’ Gerry Gould weighs in.

November 21, 2013

AAGI Announces F&I Certification Courses

Two new advanced courses will be added to American Auto Guardian Inc.’s 2014 lineup. The courses will build upon techniques introduced in the first level session.

August 8, 2013

Top F&I Trainer to Address Process, Hard-to-Get-Done Deals

The director of training for UDS and the man behind the F&I Tip of the Week will return to the Paris Las Vegas for the magazine’s annual conference, where he’ll lay down a plan of action for those not-so-friendly F&I transactions.

June 17, 2013

[Video] F&I Tip of the Week: Selling Tire and Wheel

United Development Systems’ Gerry Gould continues with his “How’d That Feel” sales series with a few words on selling Tire and Wheel protection. Here’s a hint: It’s all in the delivery.

June 17, 2013

Selling Tire and Wheel

United Development Systems’ Gerry Gould continues with his “How’d That Feel” sales series with a few words on selling Tire and Wheel protection. Here’s a hint: It’s all in the delivery.

June 11, 2013

Selling Paint and Fabric

United Development Systems' Gerry Gould continues with his “How’d-That-Feel” sales series this week with a few words on selling paint-and-fabric protection.

June 6, 2013

The How’d-That-Feel Sale

Your customer’s trade-in vehicle could provide all the evidence you need to show him or her the value of paintless dent removal. United Development Systems’ Gerry Gould explains in his latest F&I Tip of the Week.

May 28, 2013

Give Buyers a Free 'No'

Most customers will say ‘No’ when you ask them if they have any questions about the products you presented on the menu. But there’s a small twist you can add to the end of that question that will determine how the rest of the conversation goes.