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TAG SEARCH RESULT: Gerry Gould

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January 31, 2013

Setting and Presenting the Menu

United Development Systems’ Gerry Gould delves into menu setup and presentation, and explains why products are presented in the order they are.

January 24, 2013

[Video] Tip of the Week: Embrace the Spotlight

United Development Systems’ Gerry Gould provides a nice pep talk to those in the box, reminding F&I producers everywhere that the spotlight goes on the minute you step out of your office.

January 24, 2013

Embrace the Spotlight

United Development Systems’ Gerry Gould provides a nice pep talk to those in the box, reminding F&I producers everywhere that the spotlight goes on the minute you step out of your office.

January 15, 2013

Time to Eliminate

Gerry Gould says it’s time to eliminate a part of your F&I process that intimidates customers, is old school and does nothing to drive profit. Find out what it is in F&I’s Tip of the Week.

January 8, 2013

The Service Walk Reloaded

It’s a fact that salespeople who conduct the service walk achieve higher grosses on the vehicles they sell. So why doesn’t every sales consultant do it? Gerry Gould weighs in, and covers the F&I manager’s roll in this important step on the road to a sale.

December 11, 2012

Presenting the Menu: When's the Right Time?

Do you build rapport before presenting the menu? Or do you get right to business the moment the customer enters your office? United Development Systems Gerry Gould offers his take on this all-important question in F&I’s Tip of the Week.

September 18, 2012

[Video] Tip of the Week: F&I Manager Talks Props, Repeat Customers, Service-Drive Sales

It’s rare that a customer requests an F&I manager by name, but Gerry Gould has found one. He goes one-on-one with this longtime F&I manager to get his secrets to capturing repeat business and turning service advisors into F&I advocates. Click on the link to find out what else they talked about.