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April 27, 2016

KBB: Low Fuel Prices Have Used-Vehicle Buyers Flocking to High-Performance Segments

Used-vehicle buyers are turning to sports cars in greater numbers thanks to low fuel prices, which are allowing them to forego fuel efficiency in favor of performance, KBB said this week.

April 20, 2016

KBB Aims to Change Image With New Marketing Campaign

Kelley Blue Book's new 'Get New Car Smart" marketing campaign is designed to reposition the brand away from being the used-car pricing and valuation destination to the go-to resource for new-car shoppers, company officials said.

April 14, 2016

Drivers Still Multitasking Behind the Wheel, Survey Shows

Results from a KBB.com survey show that 61% of drivers continue to multitask behind the wheel, with nearly half of respondents still using their mobile phones while driving.

April 13, 2016

GoMoto Adds Kelley Blue Book Integration to Platform

Through the integration, users of GoMoto's Customer Experience platform will be able to offer Kelley Blue Book's appraisal tool as part of the initial customer registration process. Users will also be able to use the appraisal tool to get service customers to trade up and explore their inventory.

March 29, 2016

Cox Automotive Brands Combine to Offer Dealers Refined Marketing

Officials said the integration of Autotrader, Kelley Blue Book and Dealer.com will grant dealers access to millions of online shoppers every month who are ready to purchase a vehicle.

March 17, 2016

Gen Z Prefers Face-to-Face Interactions, Test Drives, Study Shows

Generation Z may have grown up with more access to technology than Millennials, but buying online isn't what this emerging demographic prefers, according to a joint study from Autotrader and Kelley Blue Book.

March 1, 2016

Average New-Vehicle Transaction Price Reaches $33,781, KBB Reports

The average transaction price for a new car rose 2.2% to $33,781 in February, Kelley Blue Book reported today. The vehicle information site also noted that incentive spending is nearing pre-recession levels, as vehicle OEMs look to offset rising prices.

February 11, 2016

KBB Announces Winners of Five-Year Cost to Own Awards

Hyundai and Acura took the top honors, winning the competition's Best Brand and Best Luxury Brand awards, respectively. The contest looks at a vehicle’s depreciation, fuel costs, finance and insurance fees, maintenance and repair costs, and state fees to find its winners.

February 11, 2016

Cox Automotive Hires Creative Agency for Autotrader, KBB Brands

Cox Automotive has named Zambezi as its lead creative agency for its Autotrader and Kelley Blue Book brands. Zambezi will work with both companies to help change the way they collectively approach marketing and communications for consumers.

December 16, 2015

Industry Analysts Discuss Rate Hike's Impact on Vehicle Sales

The Federal Reserve voted unanimously today to increase its target funds rate by a modest quarter point. One market research firm believes that could cut into sales by 150,000 units.