You Don’t Have to Be a Closer to Close
F&I professionals who talk more than they listen miss opportunities to let customers sell themselves. His Madness has the proof.
F&I professionals who talk more than they listen miss opportunities to let customers sell themselves. His Madness has the proof.
Do you know the minimum amount of tread depth a tire must have for a tire-and-wheel claim to be approved? If you don’t, His Madness has a message for you.
His Madness has a message for dealers walking the show floor at NADA 2018: Don’t forget about the people who drive your business.
F&I Think Tank’s ‘The Director’s Chair’ will feature the F&I director for the magazine’s 2016 F&I Dealer of the Year in Tom Andrews, as well as former F&I Pacesetters Dan Mason and Justin Gasman. It will also feature His Madness, Marv Eleazer, as moderator.
Executives from five technology companies say it will take the efforts of those on the front lines to get the F&I office up to speed.
The editor discovers that his back-page columnist has turned into Dear Abby for 12 disgruntled car buyers and wonders if their complaints could be a marketing opportunity in disguise.
His Madness admits patience isn’t something that comes naturally, but he recognizes how important it is when it comes to managing people.
His Madness covers three items you won’t find in any new-hire training manual but are critical to your career in F&I. Together, they make up the unwritten rules of life inside a dealership.
His Madness recounts a little history lesson before offering a primer for snuffing out bad habits and making positive changes.
His Madness offers a little pep talk to remind F&I pros that if anybody has reason to be afraid of making a wrong turn, it shouldn’t be you.
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