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F&I and Showroom Issue

July 2012

Cover Story
Seeking Facebook's ROI
By Stephanie Forshee

Two dealerships share their experiences on Facebook, and talk about why they’re believers in the social network even if they can’t quantify its effectiveness.

Features

The FordDirect Experiment Derrick Kuzak, Ford’s group vice president of global product development, reveals the 2011 Ford Explorer during a special ceremony on July 26, 2010, in Dearborn, Mich. As part of the launch, the Detroit automaker employed a Facebook campaign that attracted more than 138,000 fans to the Explorer’s fan page.

By Gregory Arroyo

It has been more than a decade since Ford dealers joined forces with their OEM to create a service designed to help the brand enter the digital age. The editor goes one-on-one with FordDirect’s chief executive to get an update on their progress.

Auto Finance Keys Q1 Sales Uptick Recent Automotive Delinquency: 30-day delinquency (top) Recent Automotive Delinquency: 60-day delinquency (bottom) How has financing on vehicles changed?

By Melinda Zabritski

Auto sales jumped out to a 14.5 million-unit pace in the opening quarter of 2012. The catalyst was a surging auto finance market in which several key metrics fell to pre-recession levels.

A Costly Decision

By Gil Van Over

The Federal Trade Commission has turned a helpful rule into another regulatory hurdle for dealers. The magazine’s resident compliance guru weighs in.

State Your Purpose

By Mike Esposito

There isn’t a tech tool out there that doesn’t promise to add to the bottom line. But how will adding new technology affect employees?

Peer-to-Peer Pressure

By Tom Hudson

The magazine’s legal eagle explains why the FTC’s charges against a dealer and a debt collector for saving sensitive data on a P2P network should serve as a wake-up call to the auto finance industry.

Blog

Done Deal

Gregory Arroyo
Beyond the Sale

By Gregory Arroyo
The editor thinks scrutiny from regulators creates a great opportunity for the industry to showcase the true value of the F&I office.

A Change in Station

By Gregory Arroyo
Tired of talking about the CFPB, the editor offers a few thoughts on what he thinks is a great opportunity to better connect with car buyers.

Where’s the Transparency?

By Gregory Arroyo

Unified Front

By Gregory Arroyo

Mad Marv

Marv Eleazer
Hold Your Position

By Marv Eleazer
The CFPB’s saber-rattling has failed to upset the magazine’s in-the-trenches columnist, who reminds us that dealers have survived past attacks on their bottom lines.

3 ‘P’s of F&I

By Marv Eleazer
His Madness covers three items you won’t find in any new-hire training manual but are critical to your career in F&I. Together, they make up the unwritten rules of life inside a dealership.

Rehashing an Old Topic

By Marv Eleazer

Preventing the Unexpected

By Marv Eleazer

Sales Driver

Cory Mosley
Showroom Confidential

By Cory Mosley
The magazine’s resident sales expert goes undercover at several dealerships to get the full customer experience.

Signing Rookies

By Cory Mosley
The magazine’s sales expert breaks down the keys to hiring and retaining talented members of Generation Y.

4.5 Success Drivers for 2013

By Cory Mosley

Dead or Alive?

By Cory Mosley

On the Point

Jim Ziegler
To Catch a Fox

By Jim Ziegler
‘Da Man’ doesn’t mince words when he says dealers only have themselves to blame for letting data pirates into their operations. The dealer advocate also offers a three-step test to see if your store is infected.

Ball of Confusion

By Jim Ziegler
‘Da Man’ finds his groove and issues another prediction about the fate awaiting several ‘domestic’ car manufacturers.

Battle Lines Drawn

By Jim Ziegler

Notes from NADA

By Jim Ziegler

STORE

$10.00

F&I and Showroom - August 2012

In This Issue
Here are some of the Highlights:

  • Figures Lie and Liars Figure
  • Points of Pinterest
  • Gone ‘eBaying’
    And much more…