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August 2, 2018 - Industry News

IHS Markit: SUV Shift Not Prominent Among All Groups

According to the research firm’s analysis, more than 35% of U.S. households with a sedan in the garage that returned to market for a new vehicle between April 2017 and March 2018 acquired an SUV. That's up from just 24% five years ago.

Tags: advertising, defection rates, IHS Markit, Loyalty Rates, marketing, sedan, SUV

July 23, 2018 - Industry News

Fluency Ad Platform Brings One Click Campaign Management to Agencies

Fluency founders Brian McVey, Eric Mayhew, Scott Gale, and Mike Lane.

Co-founded by founder Mike Lane, Fluency is a business-to-business ad platform provider for industry-focused digital advertising and marketing agencies.

Tags: ad agency, advertising,, digital marketing, Fluency, Mike Lane

March 29, 2017 - Industry News

March Madness: Four Brands Get TV Boost

Autotrader and websites recorded increases in search share for Acura, Alfa Romeo, Buick and Infiniti, each of which ran national ads during the first weekend of the NCAA men’s basketball tournament.

Tags: advertising, Autotrader, Cox Automotive,, digital marketing

March 13, 2017 - Industry News

Infiniti Joins automotiveMastermind Platform

Infiniti dealers now have the opportunity to partner with automotiveMastermind, which offers predictive analytics to drive sales and customer retention.

Tags: advertising, dealer website, digital marketing, marketing

January 19, 2017 - Industry News Quiz Targets Super Bowl Viewers today released results of a consumer survey designed to help manufacturers and marketers select which models to advertise during the upcoming Super Bowl.

Tags: advertising, automaker, Business Development Center,, CarTron, internet department, Online Marketing, Super Bowl

November 3, 2016 - Industry News

Sold Calif. Dealership Leaves Customers With Worthless Lifetime Service Package

Customers who bought cars from Hooman Toyota of Long Beach are angry after losing the perks of an offer they paid into following the dealership's change of ownership, NBC 4 News reports.

Tags: advertising, Dealership, Hooman Automotive Group, Toyota

August 15, 2016 - Industry News

Edmunds Launches Mobile-Optimized Ad Solution

Edmunds has launched Edmunds Ad Solutions, a mobile-optimized ad tool designed to help dealers target in-market car shoppers on Facebook and Instagram using the firm's first-party shopping data.

Tags: advertising, Edmunds, Mobile, social media

October 30, 2015 - Industry News

Calif. DMV Puts Tesla Motors on Notice

In response to the state dealer association’s claims that Tesla Motors is in violation of state and federal advertising laws, the state DMV issued a warning to electric vehicle makers about adhering to such laws.

Tags: advertising, California New Car Dealers Association, Deceptive Advertising, DMV, Regulation Z, Tesla, Tesla Motors

May 12, 2015 - Industry News

Texas DMV Closes Case Against CarGurus

The enforcement division of the Texas DMV has closed its case against CarGurus after the vehicle-shopping site made revisions to its used-car advertisements. In April, the department threatened enforcement actions because of the way the site listed used vehicles for sale.

Tags: advertising, CarGurus, DMV, Online Marketing, Texas, used vehicles

March 31, 2015 - Industry News

New Ally Ad Campaign Highlights Human Side of Auto Business

The new ad campaign, titled “Driven By What We Love,” features print, online and video content that highlights dealers and Ally employees with a true passion for all things auto.

Tags: advertising, Ally Financial

March 26, 2015 - Industry News

FTC Announces Multi-Agency Crackdown on Dealership Fraud

The FTC's enforcement sweep, which resulted in six new cases and $2.6 million in monetary judgements, marks the first time the agency has targeted add-on products and services.

Tags: advertising, automobiles, bureau of consumer protection, consumer protection, Dealership Fraud, Federal Trade Commission, marketing

October 31, 2013 - Industry News

Autobytel, Jumpstart Partner to Up Ad Revenue

Through the new relationship, Jumpstart will now reach 26 million unique visitors each month. And by outsourcing its ad sales function, Autobytel hopes to expand advertising revenue opportunity.

Tags: advertising, auto advertising, Autobytel, Online Marketing

October 22, 2013 - Industry News

Haystak: Yahoo! Bing Conversion Rates Top Google

According to Haystak Digital Marketing, the Yahoo! Bing network is delivering conversion rates at lower costs for auto dealers, reports.

Tags: advertising,, digital marketing, Google, Yahoo! Autos

September 12, 2013 - Industry News

Social and Mobile Media ‘Most Disruptive Online Wave’ for Ad Spend, Report Says

Report from Borrell Associates calls social and mobile media the most disruptive online wave for advertising budgets this year. But the ad category appears to be paying off so far, the firm concludes.

Tags: advertising, Audi, Borrell Associates, Chevrolet, Facebook, Ford, Honda, social media, Study, Volkswagen

September 12, 2013 - Industry News

Online Media to Dominate Automotive Advertising in 2013

A new study predicts that online media will dominate automotive advertising this year. It also indicates that the migration to digital advertising is still in the beginning stages.

Tags: 2013 Automotive Advertising Outlook, advertising, Borrell Associates, Brittany-Marie Swanson, budget, Online

September 10, 2013 - Industry News

Cal Worthington Passes Away at 92

Cal Worthington, best known for his iconic TV ads that played on the most imaginative stunts to get customers to 'Go See Cal,' passed away Sunday afternoon.

Tags: advertising, auto dealer, Cal Worthington, car dealer, Ford, Go See Cal, marketing, obituary, Stephanie Forshee, TV commercial

August 15, 2013 - Industry News

Dealers Listed as Victims of Advertiser’s Money Laundering Scheme, The Advocate Reports

According to a report from The Advocate, Raymond Christopher Reggie, former brother-in-law to U.S. Sen. Ted Kennedy, is charged with six counts of money laundering. In his scheme, two Louisiana car dealers lost a combined total of $1.1 million.

Tags: advertising, dealers, money laundering, Raymond Christopher Reggie, Super Chevy Dealers of Baton Rouge, Supreme Automotive Group, The Advocate, wire fraud

July 25, 2013 - Industry News

Autobytel Nets Big SEM Results With Google AdWords Enhanced Campaigns

Autobytel conversions increase 10 percent and tablet conversions increase 15 percent, while marketing costs decrease across many of the company’s online marketing campaigns, the company reports.

Tags: advertising, AdWords, Autobytel, Campaign, case study, digital marketing, Google, Jeffrey Coats, Lead Conversion, marketing, ROI

June 4, 2013 - Industry News Launches Online Marketing Tool

Cars360 draws upon’s vast audience of in-market car shoppers to drive new traffic to a dealership’s website or Dealer Profile.

Tags: advertising,, marketing, Online, remarketing, web marketing

April 18, 2013 - Industry News

Facebook’s New Ad Tool Impresses Pilot Dealer

South Carolina dealership is capturing six to eight additional sales per month using Facebook’s new advertising tool, which pulls data from Datalogix and Polk to deliver more targeted ad campaigns.

Tags: advertising, Datalogix, Don Boyle, Facebook, Joe Kyriakoza, Partner Categories, Patrick Workman, Polk, Stephanie Forshee

April 9, 2013 - Industry News

GM Testing Facebook Advertising

After pulling a reported $10 million annual ad spend with Facebook last May, General Motors is back on the social media site. This time, the automaker is testing mobile ads.

Tags: $10 million, ad spend, advertising, Facebook, General Motors, GM, paid advertising, Stephanie Forshee

March 7, 2013 - Industry News

CNW: Last Gasp for Print Ads?

As consumers continue to seek out vehicle information online, the market research firm says print is in trouble — and so is TV advertising.

Tags: advertising, Art Spinella, CNW, February

January 17, 2013 - Industry News

Auto Advertiser Banned in North Carolina

Louisiana advertising firm banned by the state attorney general from pitching bogus sales events at N.C. car dealerships.

Tags: advertising, attorney general, automotive, automotive ads, consent judgment, false advertisements, Level 10 Marketing, MSRP, North Carolina, Wake County Superior Court

November 29, 2012 - Industry News

Pinterest Now Open for Business

Source: Pinterest

Pinterest set new terms of service for businesses wanting to promote their brands on the social network. The change is aimed to make the site more business-friendly.

Tags: advertising, businesses, Dealership, Pinterest, social media, terms of service

November 19, 2012 - Industry News

TrueCar Continues Corporate Evolution

The auto information site debuted a new print and TV ad that highlights 'a transformation of the company’s culture.’ Officials say the company’s makeover is the result of its work with its dealer council.

Tags: advertising, print, Scott Painter, TrueCar, TrueCar Dealer Council,, TV

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