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March 29, 2017 - Industry News

March Madness: Four Brands Get TV Boost

Autotrader and Dealer.com websites recorded increases in search share for Acura, Alfa Romeo, Buick and Infiniti, each of which ran national ads during the first weekend of the NCAA men’s basketball tournament.

Tags: advertising, Autotrader, Cox Automotive, Dealer.com, digital marketing

January 12, 2017 - Industry News

EPA Accuses FCA of Excess Diesel Emissions

The U.S. Environmental Protection Agency has accused Fiat Chrysler Automobiles of failing to disclose engine management software that increased air pollution in 104,000 diesel-powered Ram 1500 trucks and Jeep Grand Cherokee SUVs in the 2014 to 2016 model years. FCA officials say the software shouldn’t be considered a defeat device.

Tags: Autotrader, emissions, Environmental Protection Agency, Fiat Chrysler, Volkswagen

January 9, 2017 - Industry News

Autotrader: 48% of Car Buyers Choose In-Vehicle Tech Over Brand, Body Style

The report shows a growing number of consumers believe certain safety technologies, including blind-spot detection and and forward collision warning, should come standard on all vehicles in the United States. Convenience and entertainment options also ranked high on consumers' preferred list of technology features.

Tags: Autotrader, blind-spot detection, collision warning, Connected Vehicle, telematics

December 12, 2016 - Industry News

Autotrader Announces Top 8 CPO Programs for December

Autotrader today released its list of the Top 8 certified pre-owned programs for the holiday season. According to the company, these certified pre-owned vehicles offer consumers the reliability and safety of a new vehicle, but at a more affordable price.

Tags: Acura, Autotrader, BMW, Buick, CPO, GMC, Lexus, Lincoln, Mercedes-Benz, Nissan

August 11, 2016 - Industry News

Geitner to Lead Cox's Media Solutions Group

Cox Automotive has named Brian Geitner president of its Media Solutions Group. He replaces Jared Rowe, who is departing the company for a new opportunity outside the automotive industry.

Tags: Autotrader, Cox Automotive, Dealer.com, Hiring, Kelley Blue Book

May 23, 2016 - Industry News

ADT Names 2016 Dealers’ Choice Award Winners

The publishers of Auto Dealer Today announced the winners of the 12th annual Dealers’ Choice Awards. The awards are based on a comprehensive survey that allowed dealers and dealership personnel to recognize their favorite vendors, suppliers and finance companies in 34 categories.

Tags: ActivEngage, Ally, American Financial & Automotive Services, AUL Corp., Auto Credit Express, Autotrader, Cars.com, CDK Global, Client~ConneXion, CNA National, Contact At Once, Dealer Synergy, Dealer.com, DealerClickz, DealerLink, DealerRefresh, Dealers' Choice Awards, DealerStrong, Dealertrack, Digital Air Strike, DMEautomotive, Dominion Dealer Solutions, eBizAutos, ELEAD1ONE, IAS, Jim Ziegler, Mosaic, Naked Lime, National Auto Care, Portfolio, ProMax Online, Protective Asset Protection Division, Reahard & Associates, Reynolds & Reynolds, RoadVantage, United Development Systems, vAuto, Zieger Supersystems

March 29, 2016 - Industry News

Cox Automotive Brands Combine to Offer Dealers Refined Marketing

Officials said the integration of Autotrader, Kelley Blue Book and Dealer.com will grant dealers access to millions of online shoppers every month who are ready to purchase a vehicle.

Tags: Autotrader, Cox Automotive, Dealer.com, Kelley Blue Book

March 17, 2016 - Industry News

Gen Z Prefers Face-to-Face Interactions, Test Drives, Study Shows

Generation Z may have grown up with more access to technology than Millennials, but buying online isn't what this emerging demographic prefers, according to a joint study from Autotrader and Kelley Blue Book.

Tags: Autotrader, Generation Z, Kelley Blue Book, Millennials, Study

February 11, 2016 - Industry News

Cox Automotive Hires Creative Agency for Autotrader, KBB Brands

Cox Automotive has named Zambezi as its lead creative agency for its Autotrader and Kelley Blue Book brands. Zambezi will work with both companies to help change the way they collectively approach marketing and communications for consumers.

Tags: Autotrader, Cox Automotive, creative advertising, Kelley Blue Book

January 14, 2016 - Industry News

Autotrader: Consumers Want Advanced Safety Features on Their Next Vehicle

AutoTrader's 2016 Car Tech Impact Study showed that 77% of consumer surveyed will make in-car technology a bigger consideration than color on their next vehicle purchase. And what they want most are advanced safety features such as parking assist, collision avoidance and automatic braking.

Tags: automatic braking, Autonomous Driving, Autotrader, In-Car Technology, Safety

December 2, 2015 - Industry News

Volkswagen Suffers 24.7% Drop in Unit Sales

The effects of Volkswagen’s diesel engine scandal are beginning to sink in, with the automaker reporting a 24.72% drop in November sales.

Tags: Autotrader, Diesel Powered, Kelley Blue Book, Volkswagen

December 2, 2015 - Industry News

KBB, Autotrader Report Strong November Unit Sales

Autotrader and Kelley Blue Book reported stronger-than-expected auto sales during the month of November. The overall industry health is looking strong, but the two firms noted several risk factors that could negatively impact the industry as it heads into 2016.

Tags: Autotrader, incentive spending, Kelley Blue Book, Transaction Prices

November 24, 2015 - Industry News

TrueCar Replaces Painter With Autotrader's Founding CEO

Starting Dec. 15, Chip Perry, who helped build Autotrader from a one-person startup to a $1.5 billion online marketplace, will take on the task of restoring TrueCar’s relations with dealers after a tumultuous summer.

Tags: Autotrader, Chip Perry, digital marketing, Scott Painter, third-party sites, TrueCar

October 19, 2015 - Industry News

New York Dealer Claims Autotrader Inflated Views of Vehicle Listings

The law firm representing dealers in lawsuits filed against TrueCar and Carfax filed suit against Autotrader last week. This time, the firm is representing a New York-based dealer group that claims the site inflated page views its vehicle listings received over a five-year period.

Tags: Autotrader, Bellavia Blatt, Deceptive Practices

October 6, 2015 - Industry News

Consumers Down on VW Brand, Diesel-Powered Vehicles, Survey Shows

Not only do more than half of consumers on Kelley Blue Book and Autotrader have "complete" or "general mistrust" of the Volkswagen brand in the wake of its emissions scandal, 30% of users of both sites are less likely to consider a diesel-powered vehicle.

Tags: Autotrader, AutoTrader.com, Diesel Powered, EPA, Kelley Blue Book, Volkswagen

March 26, 2013 - Industry News

Manheim's Schwartz Named President of AutoTrader Group

Chip Perry is leaving AutoTrader after a 15-year career. He will be replaced by Sanford Schwartz, who assumes the role of president on May 1.

Tags: automotive, Autotrader, AutoTrader.com, CEO, Chip Perry, Cox Enterprises, Manheim, President, Sanford Schwartz

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