FordDirect Adds Trade-In Appraisal Tool, Credit Estimator to Dealer Websites
The tools are generating 500 additional leads daily and 40 percent of customers who use the tools purchase a vehicle within 30 days, according to the company.
The tools are generating 500 additional leads daily and 40 percent of customers who use the tools purchase a vehicle within 30 days, according to the company.
In his weekly “Beggs on the Market” report, Black Book’s Ricky Beggs noted that the push for the extra dollar in the auction lanes wasn’t as strong as it was two weeks ago.
Dynamique Auto Dealer Solutions Inc. announced further integration of its DMS-Sales Edition, a cloud-based dealer management system, with Carfax’s vehicle history reports, Black Book’s vehicle valuation data and Chrome’s VIN lookup and trim information.
myMobileDealer announced the launch of a mobile tool designed to help with the vehicle-buying process and provide a communication link between dealerships and their customers.
Black Book Online’s lead-generator tool will be featured on 52 of Asbury Automotive Group’s Websites. The module collects information such as the make and model a consumer is interested in, the value of the customer's trade-in and an estimate of the customer’s credit score.
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